SmartLabs Announces First in a Family of INSTEON Chips

Aggressive Pricing Encourages Broad Adoption of INSTEON Technology


Michelle Laird / Jennifer McLean
O'Leary and Partners
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SmartLabs Announces First in a Family of INSTEON Chips

Aggressive Pricing Encourages Broad Adoption of INSTEON Technology

CES Las Vegas, Nev., January 4, 2006 - SmartLabs Inc., the world's leading authority in electronic home improvement and automation, today announced availability of the first INSTEON chip. The wireline modem chip is the first of a new family of chips, for its INSTEON technology, the new standard in home control networking technology.
INSTEON uses a dual -mesh (wireline and radio frequency) communications technology to link together core home systems such as lighting, security, comfort control, security systems, home sensors, consumer electronics and appliances for remote monitoring and control.
The chips begin shipping in Q1 2006 and will be available via the INSTEON website. They are priced at $1.60 with no minimum order quantity. The INSTEON RF Chip will be available in Q2.
"We are committed to encouraging the development of electronic home improvement and automation products through the availability of a low -cost technology, INSTEON powerline modem chips are half the price of competitive offerings -plus the technology is more versatile, reliable and simpler to use," said Dan Cregg, SmartLabs' chief technology officer. "Our development partners can pass the cost savings along to consumers, ensuring a broader market for their products."

Pricing details
• The INSTEON powerline modem chip is $1.60 per chip
• The INSTEON RF modem chip will be $2.90 per chip

Smart Labs will make chips available via the web with no minimum order requirements for chip purchases.

About SmartLabs Inc.
Founded in 1992, SmartLabs Inc. is the world's leading authority on electronic home improvement and automation. SmartLabs is organized into three companies: Smarthome Direct, which includes, "the Amazon of electronic home improvement" (Newsweek, 2004); SmartLabs Design, creators of best -in -class home control products; and SmartLabs Technology, the pioneering architects of INSTEON. SmartLabs' INSTEON Alliance offers a focused community for developers to incorporate the INSTEON standard into their products. SmartLabs products are sold to an international customer base via the Web, phone and retail outlets, as well as to professional dealers and installers through SmarthomePro. The company's online catalog can be found at; information regarding INSTEON can be found at SmartLabs ( is headquartered in Irvine, Calif.

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