Sennheiser Introduces Bluetooth Headset

Sets New Standard for Wireless Quality


Old Lyme, Connecticut, January 6, 2006 - Sennheiser Electronic Corp., the U.S. wholly -owned subsidiary of the German company accepted worldwide as a leader in headphones and microphones for professionals and consumers alike, has announced a versatile new wireless headset based upon the Bluetooth technology standard. The Sennheiser BW900 features proprietary Adaptive Intelligence™ technology to deliver sound quality that is dramatically superior for both the wearer and the connected party, in addition to an advanced ergonomic design, and hot -swap battery changing.

"The Bluetooth wireless standard has fast become universally accepted across multiple product categories," says Bill Whearty, Sennheiser Electronics' vice president of sales, "With the BW900, Sennheiser brings Bluetooth's audio performance to an entirely new level, while maximizing the convenience, comfort, and ease of use inherent to this excitingly useful new technology."

The Sennheiser BW900 is a very lightweight, ultra -compact headset designed for use with Bluetooth -capable mobile phones, office telephone systems, portable computers, personal digital assistants, and the full range of Bluetooth -ready audio -based electronics. Its compact, discreet spiral form and ultra -light microphone "boomlet" make for an extremely flexible fit with total freedom of movement. It's user -friendly controls make selecting and switching Bluetooth signals, and adjusting talk and listen volume levels effortless.

Sennheiser's Adaptive Intelligence™ technology automatically adjusts dynamic volume and mic sensitivity to compensate for ambient noise in the user's environment. What's more, the BW900 is able to learn the user's preferred audio settings, remembers them, and applies them to subsequent sessions.


The Sennheiser BW900 thus ensures that both the headset user and the connected party will always enjoy optimum speech clarity, regardless of conditions and without demanding additional user input.

Sennheiser's use of Bluetooth technology allows the BW 900 to be connected to several components simultaneously: mobile phones, landline phones, or other telecommunications sources such as PC's and VoIP. Since the BW 900 is compatible with all speech -based Bluetooth devices, users will never need to miss a single call, due to juggling multiple handsets or headsets: The BW 900's simple, user -friendly interface lets the wearer toggle seamlessly between conventional and/or Bluetooth -enabled hosts at the push of a button.

Equally important, Sennheiser designed the BW900 for both long range and long sessions. The headset can maintain clear wireless communications over distances up to 300 feet (100 meters), depending on the host device. And its "hot -swap" battery capability means the user can change out the battery without dropping the connection, for effectively unlimited, uninterrupted operation.

The Sennheiser BW900 Bluetooth wireless headset will be available January 2006, at Sennheiser's suggested retail price of $329.95.

About Sennheiser Communications
Sennheiser Communications, established on January 1, 2003, is a joint venture between the Danish company William Demant Holding A/S and the German company Sennheiser electronic GmbH & Co. KG. Based in Copenhagen, the joint venture develops telecommunications products for call centers, office applications and private users, and markets them worldwide. Sennheiser Communications excels in state -of -the -art technologies and outstanding customer service. The joint venture draws on the experience of two companies that are both global market leaders in their respective sectors.

For additional information about Sennheiser, visit www.sennheiserusa.com.

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