Advanced Media Introduces USB Flash Drive / Laser Pointer Combo

RIDATA Laser Pointer USB Drive Offers a Host of Useful Functions and Makes Securely Transporting Presentations a Snap While Aiding in Their Delivery; On Display at 2006 International CES

NOTE: See this product and the entire RIDATA lineup in South Hall 4 Booth 35320 at the 2006 International CES in Las Vegas from January 5 -8.

Diamond Bar, CA - - December 15, 2005 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is adding yet another advanced product to its lineup of electronic storage media. Its new high -speed RIDATA Laser Pointer USB Drive features a USB 2.0 flash drive with a laser pointer. It is set to be shown at the upcoming 2006 International CES show.

"Our new, easy to use RIDATA thumb -sized portable USB flash drive with laser pointer enables users to securely exchange huge amounts of data between computers or notebooks with a USB port," stated Harvey Liu, Advanced Media president. "Its plug -and -play simplicity makes connecting to any computer a snap, allowing access virtually anytime, anywhere. No power supply or external cables are required."

The versatile USB drive also features four new useful functions:

Auto Login: This is a convenient application that automatically enters IDs and passwords from a database created on the USB Drive to Web sites. With Auto Login, users can carry all IDs and Passwords on the USB Drive.

Bookmarks: This feature saves the user's own Web bookmarks to the device, allowing easy access to them from whatever computer that is connected to the device.

FLASH Mail: A small Email software program, that allows users to access email from the USB Drive.

Secret ZIP: Creates a Secret folder and a Zip folder. This allows users to zip a file by simply dragging the file to the ZIP folder, or a encrypted Zip file by dragging into Secret Folder.

With high storage capacity and blazing fast speeds, the handy RIDATA USB Flash Drive with laser pointer is an ideal choice to replace floppy disks, ZIP disks, and hard disks. This high -speed USB flash drive performs data transfer at a rate up to 19MB/s for read and14MB/s for write in dual -channel mode, and up to 10MB/s for read and 7MB/s for write in single -channel mode.

It supports multiple operating systems: Windows® ME, Windows® 2000, Windows® XP, Mac TM 9.x or later, Linux TM Kernel 2.4 or later (no driver needed); Windows® 98 and Windows® 98SE (driver enclosed). It also comes with a security lock (Safety Zone); is shock proof; and has power -saver functionality. An advanced software package is included.

The class II laser pointer has an average wavelength of 650nm, and will make a 0.4 -inch spot from approximately 11 feet. It meets TUV, FDA, and ROSH requirements.

The RIDATA Laser Pointer USB Drve is available in 128MB, 256MB, 512MB , and1GB capacity sizes. It has an MSRP of $69.99 based on 512MB capacity.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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Carol Warren
Antarra Communications
(714) 891 -3660

©2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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