Advanced Media Set to Introduce USB DVB -T Tuner

Latest Addition to Its RIDATA Lineup Delivers Digital Terrestrial Television and Radio Signals to PC, Laptop, and Other Mobile Devices; Debut Slated for 2006 International CES

Diamond Bar, CA - -December 5, 2005 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is set to introduce a USB -powered digital video broadcasting -terrestrial (DVB -T) tuner. The unit allows over -the -air or broadcast digital television signals to be received by and shown on PCs, laptops, or other mobile devices such as PDAs. It will be introduced at 2006 International CES. The DVB -T standard is applicable in Europe, Taiwan, and Australia.


The company expects to have available a similar device for the American ATSC standard when ATSC -compliant Transport Streams to be transmitted via terrestrial broadcast include the necessary embedded digital compression components in the Program and System Information Protocol is available.

"Until recently, it was not possible to enjoy over -the -air digital television programming on anything other than a television set," stated Harvey Liu, Advanced Media president. "Our USB DVB -T tuner now makes it possible in an easy, one -step, plug -and -play device. That means anyone with a PC or laptop, among other devices, will have instant access to their favorite digital programming as well as be able to record it without needing a television."

Its compact, easy -to -transport size (it resembles a RIDATA EZ Drive portable storage device) assures users will be able to take and use it virtually anywhere. All it takes is a simple connection to a compatible unit's USB port.

The RIDATA USB DVB -T tuner receives digital terrestrial TV and radio signals; supports DVB protocol ETS 300 744; includes MPEG -II software decoding; performs real -time digital video recording and time -shifting operations; and offers full -screen display. It also includes an electronic program guide, offers a multi -channel preview, and receives teletext signals.

It supports world -wide bandwidth 6/7/8 MHz; meets a wide input frequency range from 400MHz to 860MHz; is SDTV progressive at resolution 480p (D2); and features low power consumption of less than 400mA. No manual tuning or external tunable parts are required.

The RIDATA DVB -T tuner has an MSRP of US $60.00

With the US government mandating all television programming be digital by the end of 2006, the forthcoming RIDATA USB ATSC tuner for the American market will enable PC, laptop, and PDA users in the US to enjoy digital programming on their machines.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.








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