Advanced Media Set to Introduce MP4 Player at CES

The RIDATA OLE 8100 Provides Both Professional Quality Video and Audio Streams; Available for Late Holiday Shopping

Diamond Bar, CA -November 17, 2005 - - Advanced Media, Inc., (RitekUSA) manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories is set to add an MP4 player to its line -up. The fashionably designed OLE 8100 delivers DVD -quality video and MP3 -quality audio files, and also functions as a digital voice recorder. The OLE 8100 will be showcased in the RIDATA booth in the South Hall 4/35320 during CES. Planned availability is set for the first quarter of 2006.

"The addition of the OLE 8100 MP4 player to our RIDATA family is further evidence of our commitment to provide our customers with the latest in portable digital -oriented products," stated Harvey Liu, Advanced Media Inc. president. "With audio, video, and photo -viewing capabilities, it offers users phenomenal flexibility in when and where they enjoy their media of choice."

MP4 is the latest compression standard developed by the Moving Picture Experts Group (MPEG). Formally known as MPEG -4, it was designed to store and deliver both professional -grade audio and video streams.

The RIDATA OLE 8100 supports the following formats - music: MP3, WMA, OGG, AC3; video: AVI, MPEG -1,2, and 4, VOB, DAT; and photo: JPG, YUV (up to 4800 x 3600), support picture preview/slide function. Video and photos are displayed on an energy -efficient 2" LTPS LCD panel.

It features five -mode equalization (normal, rock, jazz, classical, and pop), three playing modes (normal, repeat one, and repeat all), and both digital voice and line -in recording capability.

With its embedded solid -state NAND flash memory, the OLE 8100 can perform up to one -million erase/rewrite operations. 1GB and 2GB capacities are available. The 2GB model provides up to 3.5 hours of video play time and over 3 hours worth of audio.

The unit supports WIN98SE/ME, WIN2000, and WINXP operating systems. Video output to NTSC or PAL standards is by the included A/V cable. Video output ports are RCA and S -tunnel. A/V input/output ports include MIC in, line -in in, earphone out, and A/V out. A USB 2.0 PC interface is also included.

The RIDATA OLE 8100 MP4 player is packaged with an earphone, USB cable, audio output cable,
S -terminal/RCA video cable, installation CD, audio line -in cable, AC/DC universal charger, and a user's manual.

The compact, pocket -size unit is 2.6" x 2.6" x 0.75" and weighs less than 3 ounces. It comes with Advanced Media's quality promise and one -year warranty.

The RIDATA OLE 8100 is available through selected retailers, RIDATA distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media website, The 1GB unit is priced at $229, the 2GB version at $279.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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