Oh, What Fun It Is to Save Holiday Memories with RIDATA Brand Items

Leading Optical Disc and Electronic Media Storage Manufacturer Offers Variety of Products to Help Make Those Merry Moments Last a Lifetime - Or Longer

Diamond Bar,CA - -November 9,2005 - -Advanced Media, Inc. Ritek USA, manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is set to play Santa's helper this holiday season. Whether used for storing the holiday's magic moments or for gift giving purposes, the company says its RIDATA products will help ensure users a bright merry season.


"Our Advanced Media RIDATA brand offers an extensive line of products that are perfect for the upcoming holiday season," remarked Harvey Liu, Advanced Media's chief elf, who doubles as its president. "With the various types of storage products, assorted speeds, and range of capacity sizes, our world renowned optical discs and flash memory cards are excellent and secure means for storing holiday precious memories. Our EZ Drive and Mini Spin Drive (USB flash drives) make ideal stocking stuffers. Plus RIDATA card adapters and readers are indispensable gifts for anyone using a variety of data storage products."

Assorted CD and DVD optical discs make up the cornerstone of the RIDATA brand product line. Engineered using the most advanced manufacturing technology and under the strictest quality control guidelines, they offer superior quality, exceptional durability, outstanding compatibility, and excellent performance.

The newest offering from Advanced Media for the holiday season is a MP4 Player that will play all popular video formats. The company's 2005 line -up includes: CD -R (up to 52x standard); Business CD -R, CD -RW (up to 24x); Double Layer DVD+R 2.4X / Dual Layer DVD -R 4X; DVD -R (16x; general, authoring); DVD -RW (6x; book); DVD+R (16X, data; 1X, video); DVD+RW (8x, standard); Mini DVD -R (4x); and three types of DVD -RAM (4x).

High -quality RIDATA flash memory cards include: Compact Flash(TM), Smart Media(TM), MultiMedia Card(TM), SecureDigital(TM), Compact Flash PRO, MultiMedia Card PRO, reduced -size MultiMediaCard PRO, 150x MMCplus, 150x MMCmobile, Secure Digital(TM) PRO, mini Secure Digital(TM) PRO, Micro SD. They are available in an array of popular capacity sizes, and are ideal for a variety of applications such as digital cameras, PDAs, MP3 players, cell phones, and laptops.

Advanced Media offers several RIDATA flash memory card adapters. They include: 4 -in -1 PC card (SmartMedia, Secure Digital, MultiMedia, Memory Stick); CompactFlash; SD and MMC (Secure Digital, MultiMedia); and SmartMedia. RIDATA flash memory card adapters allow photos, music, or data from hand -held devices to be transferred directly to a computer inexpensively and quickly.

Supporting seven flash card formats, the company's new Quattro Drive photo -storage device provides an easy way to duplicate data to CD -R/CD -RW discs without connecting to a computer. A high -speed RIDATA USB 2.0 23 -in -1 card reader is one of the most powerful multi -slot memory card readers available.

Other gift ideas from Advanced Media include thumb -sized EZ Drive and Mini Spin Drive (USB Flash Drives) portable storage devices, designed to hold essential data that can be easily accessed virtually anywhere at anytime. No power supply or external cables are required. Its diminutive, hot pluggable TOPY Mini Writer comes with three 500MB DataPlay optical discs to store data or to use as a backup. The OLE 3000 MP3 player delivers superior sound and high quality in a reliable and attractive design. It records from virtually any audio source.

Affordable RIDATA -branded products are available through selected retailers, RIDATA distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media website, www.ritekusa.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c)2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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