Home Media Networks Questions 1,000 People's Televisual Consumption
Home Media Networks Ltd, the leading developer of media center software, today announced the findings from a unique survey into how consumers watch and record Television broadcasts. The survey, of 1,000 users of its award -winning ShowShifter software PVR, highlights the growing trend for consumers to record more TV and then skip through adverts and parts of the original broadcast that didn't interest them.
Key findings include:
*31.5% consumers watch 1 -2 hours of TV a day, whilst 12.3% watch over four hours.
*Consumers record (whether by using traditional VCRs, DVD recorders or software PVRs such as ShowShifter) an increasing amount, with 37.5% recording over four hours of content
*Although the living room is still by far the most popular place to watch TV, 42.4% watch TV in the bedroom and 12% watch TV in the kitchen.
*The average household has 2.69 TVs. With 10.6% owning five or more
*35.8% record TV because they are not at home at the time, whilst 17.8% record the programme because they want to keep it
"TV viewing and recording habits have been slowly changing since the advent of the VCR in the 80's to the extreme that consumers now record an increasing amount of television," commented Home Media Networks' CTO, Colin Tinto. "With products such as ShowShifter, an infinite amount of recordings can be stored directly to the hard disc, so no fixed -length tapes are required."
ShowShifter allows users to watch, record and time -shift (pause) TV, play DVDs, CDs and MP3 music files all through one interface. The ability to control ShowShifter with a remote control and its unique Farview interface enables the consumer to use the product from anywhere in the room with a simple, unified interface for all home entertainment components (DVR, DVD, CD, etc), as with conventional home entertainment products. ShowShifter has seen soaring demand since its launch in 2000, and now boasts over 1 million users worldwide.
For a full breakdown of the results please contact MCC on the details below.
About Home Media Networks Ltd
Home Media Networks Ltd is a company focused on the fast growing digital entertainment sector, producing software that runs on standard PC platforms to allow the user to watch, record and pause analogue and digital TV, play DVDs, and listen to MP3 music files. Its solution, ShowShifter, allows the user to pause a TV show to be replayed later and can be controlled remotely using a standard infrared remote control. Through unique FarView technology interaction works equally well close up or at a distance from the screen. ShowShifter is a replacement for TV, VCR, DVD and CD players in a traditional household, thus introducing numerous cost savings for the consumer. Home Media Networks Ltd, acquired in April 2005 by SkyNetGlobal (dual listed on AIM in London and the Australian Stock Exchange (ASX)), is headquartered in Edinburgh, UK. ShowShifter can be downloaded from www.showshifter.com.
Martin Brindley/Sarah Henderson
Tel: 01962 888100