Runco International Teams with Vancouver's La Scala For a Night of Movie Magic

The World Leader in High-End Home Cinema Video Display Technology Launches CineWide™ with AutoScope™ "Bringing Hollywood Home" Tour

UNION CITY, CALIFORNIA - October 6, 2005 - Runco International and La Scala Home Cinema + Integrated Media are teaming up to bring Vancouver, British Columbia residents a unique home cinema experience that redefines the state -of -the -art in home theater video display technology. CineWide™ eliminates black stripes on the top and bottom of the screen while preserving every single line of resolution available from the display's chips, and the motorized AutoScope™ lens assembly allows viewers to switch to the new, extra -wide viewing mode with a single button -push. La Scala plays host to demonstrations that will run throughout the evening on Thursday, October 6, 2005.




Bob Hana, president of Runco International remarked, "We are delighted to embark on the CineWide™ with AutoScope™ World Tour in Canada with our friends at La Scala. Our new CineWide™ with AutoScope™ technology lets our customers, for the first time; watch the films in the epic CinemaScope 2.35:1 format in their home with all of their original clarity and brightness. We are now able to transform your home theater into a cinematic experience that captures the grand scale of professional cinemas."



La Scala's president, Marilyn Sanford commented, "It's an awesome experience to see what a difference this new technology makes in preserving the authenticity of true cinematic proportions. You have to see it to believe it." Ms. Sanford added, "Runco once again earns their reputation for "Bringing Hollywood Home" with the debut of their Cinewide™ with AutoScope™ technology."



Currently available on select Runco projectors, CineWide™ with AutoScope™ is enhanced not only with a new lens configuration, but also with software programmed to ensure uncompromised widescreen reproduction of movies originally filmed in the CinemaScope 2.35:1 format.



Bob Hana added, "Runco's mission has always been to push the technological envelope beyond existing benchmarks and we're very proud with what we have accomplished with the breakthrough CineWide™ with AutoScope™ technology. As the demand for widescreen entertainment expands, we're ready to provide the people that really want to watch a movie the way the director intended it, with a thrilling cinematic experience."



For event details and additional information on Runco International's breakthrough CineWide™ with AutoScope™ technology, please contact La Scala Home Cinema + Integrated Media, 604.606.1888. The event will be held at La Scala's state -of -the -art home theater showroom at Suite 100 -77, West 8th Avenue, Vancouver.



About La Scala Home Cinema + Integrated Media

La Scala is a leader in the development of custom and pre -engineered home cinema solutions for residents of Vancouver and the Lower Mainland. The company, which has been in operation since 1989, also offers a broad range of other integrated electronics custom solutions for homes, including home control, lighting, computer networking, distributed music systems and home theatre design accessories.



About Runco International, Inc.

Founded in 1987 and currently headquartered in Union City, California, Runco International, Inc. is a market leader in state -of -the -art projection systems, flat -panel plasma and LCD monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, visit the Web at www.runco.com.

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