KEF AMERICA ANNOUNCES NEW REPRESENTATION IN UPSTATE NEW YORK, MICHIGAN, AND FLORIDA TERRITORIES

JPS Group, EMI Integrated Systems, and L.P. Hench Company Focused to Expand Sales

MARLBORO, NJ - October 4, 2005 - KEF America is pleased to announce the hiring of three seasoned and well -respected manufacturer representative firms who will work closely with authorized KEF dealers to increase brand awareness and sales, as well as to provide technical assistance and training, in their respective territories. Representing KEF America in Upstate New York will be the JPS Group, handling rep duties in the Michigan territory will be EMI Integrated Systems, and covering the state of Florida will be the L. P. Hench Company.




"As we expand KEF's line -up of award winning products, it continues to be of primary importance to afford our dealers the very best in representation at the local level," said Alec Chanin, president of KEF America. "We will make every effort to assist our authorized dealer network with product training, in -field technical assistance, and strategic sales support. And with the hiring of the JPS Group, EMI Integrated Systems, and the L.P. Hench Company, we add three highly respected and motivated rep firms to carry our unique message forward in support of our brand and our dealers."



JPS Group, which takes over representation of the KEF brand in upstate New York, is located at 1108 Union Street, Schenectady, NY 12308 and can be reached at 518.522.1494. John Pravel is the president of the JPS Group. Emails can be directed to jpsgroup@nycap.rr.com.



EMI Integrated Systems, which takes over the KEF representation for the state of Michigan, is located at 44262 Phoenix Drive, Sterling Heights, MI 48314 and their main phone number is 586.254.0770. David Laikand and Kevin Weber are the principals for EMI Integrated Systems and can be reached via email respectively at davidl@electricalmaterialsinc.com and kevinw@electricalmaterialsinc.com.



L. P. Hench Company will represent KEF America in the state of Florida. Their main office is located at 6931 Vista Parkway North - Suite 20, West Palm Beach, FL 33411 and the primary office phone number is 561.615.4500. Michael Hench is the president of L. P. Hench and can be reached via email at mhench@lphench.com. Northern Florida sales is headed up by Dan Hench (dhench@lphench.com) and southern Florida sales by Dave Sweet (dsweet@lphench.com).



About KEF Audio



KEF was founded in 1961 by an electrical engineer named Raymond Cooke in a Nissen Hut on the premises of a metal working operation called Kent Engineering & Foundry (hence KEF), on the banks of the River Medway, near Maidstone in Kent. From the beginning KEF was destined to become a company with a flair for uniqueness and innovation in engineering, design and materials. The four cornerstones of KEF's success over 45 years are Quality, Honesty, Dedication and Innovation.



The company is professional from top to bottom. Still occupying the same riverbank site in Kent, the company services export markets throughout the world, manufacturing high performance speakers for home cinema, hi -fi and custom installation applications. KEF firmly and passionately remains true to its proprietary, proven technologies such as Uni -Q® and ACE®. It is these characteristics, traditions and above all sound quality that have ensured that KEF's reputation for audio excellence is among the finest in the world.



About KEF America, Inc.



KEF America is the wholly owned subsidiary of KEF Audio, an award winning British manufacturer of quality, audiophile -standard speakers and home theater systems. Headquartered in Marlboro, New Jersey, KEF America has built the KEF brand by offering loyal North American audiophiles a stream of innovative speakers and components unmatched in the industry. Many KEF products have won awards from both sides of the Atlantic, as KEF is a brand name long associated with quality and technical innovation.



For additional information about KEF America and its award -winning products, please visit www.kefamerica.com.



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