ICIA Becomes InfoComm International®

The International Communications Industries Association, Inc.® (ICIA) today announced a name change. Effective immediately, the organization will be known as InfoComm International.

Contact: Betsy Jaffe

Public Relations Director
202 -279 -6385
bjaffe@infocomm.org

ICIA Becomes InfoComm International®

New Name Capitalizes on Strength of Tradeshow Brand, Reflects Membership Composition

FAIRFAX, VA -October 4, 2005 -The International Communications Industries Association, Inc.® (ICIA) today announced a name change. Effective immediately, the organization will be known as InfoComm International.

"Changing our name to InfoComm International leverages the association's tradeshow InfoComm brand name, which is well known throughout the world," said Randal A. Lemke, Ph.D., Executive Director. "We believe the name 'InfoComm International' provides better name recognition for prospective members, consolidates the usage of various brand names within the association, and better reflects the high -tech union between information technology and the audiovisual industry." InfoComm is currently the largest annual conference and exhibition for AV buyers and sellers worldwide.

About InfoComm International (Previously known as ICIA)

InfoComm International is the trade association of the professional audiovisual and information communications industries. Established in 1939, the association's 3,500 members include manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end -users and multimedia professionals from more than 70 countries. InfoComm International is the leading resource for AV market intelligence and news. Its training and education programs, along with its Certified Technology Specialist (CTS) and Certified Audiovisual Solutions Provider (CAVSP) credentials, set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide, and also co -sponsors the Integrated Systems Asia, Integrated Systems China and Integrated Systems Europe industry expositions. Additional information is available at www.infocomm.org.

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