Fall Focus: Making Media Meaningful features leading executives examining the changing landscape for

Parks Associates, leading analyst firm for "digital living" technologies, today announced the preliminary lineup of speakers for Fall Focus: Making Media Meaningful, to be held November 9-11, 2005, at the Fairmont San Jose


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Fall Focus: Making Media Meaningful features leading executives examining the changing landscape for digital content

Dallas, TX September 14, 2005 - Parks Associates, leading analyst firm for "digital living" technologies, today announced the preliminary lineup of speakers for Fall Focus: Making Media Meaningful, to be held November 9 -11, 2005, at the Fairmont San Jose.

Fall Focus, hosted by Parks Associates, will address the changing consumer habits that result from expanded Internet capabilities and the diffusion of digital entertainment products and their corollary services. The agenda features industry experts and executives from service providers, manufacturers, and developers making key advances in media and product personalization.

"This year's event is focused on the changing landscape in the 'digital living' industries," said Tricia Parks, president of Parks Associates. "Based on our latest primary research, consumers want their content personalized and available in different formats and through different platforms. There are many aspects to be considered, and the participants at Fall Focus will address the key business issues surrounding the consumer demand for these services and products."

Parks Associates' recent consumer research shows that a relatively large percentage of consumers are interested in enjoying music, video, and TV content on their mobile phones and also reveals that consumers are warming up to emerging television services:

• 10% of Internet users in the U.S. are interested in the ability to view pre -recorded video, video clips, or live TV on their mobile phones.
• 11% percent of Internet users in the U.S. are interested in the ability to download and play music files or listen to radio stations through their mobile phones.
• 46% of U.S. Internet consumers aged 13 and older are comfortable with viewer tracking and targeted advertising services if offered in conjunction with ad -skipping capabilities.
• 27% of all U.S. households are interested in interactive services such as voting on game shows, targeted advertising, representing a lucrative early market for IPTV services and applications.

The preliminary agenda for Fall Focus includes the following participants:

Conference Keynote: David H. Courtney, Executive Vice President, Corporate Products & Services Group, Chief Financial Officer, TiVo Inc.

Confirmed Speakers:
Mitch Berman, Corporate Vice President, Global Marketing, C -COR Solutions
Jan Luc Blakborn, Director of Digital Entertainment, HP North America
Jim Brehens, CEO, Orb Networks
John Bryan, Vice President / Director of Operations, emuse Technologies
Gerry Campbell, Vice President and General Manager, AOL
Suranga Chandratillak, Co -Founder, Blinkx
Udo Eberlein, President, Nero Inc.
Beth Erez, Vice President Strategic Alliances, NDS
Bill Flitter, Founder, Pheedo
David Geary, Vice President, Strategic Partnerships, Ofoto/EasyShare - Kodak
Larry Gitlin, Vice President Business Development, HandHeld Entertainment
Joshua Goldman, CEO, Akimbo Systems
J. Scott Hamilton, President and CEO, VoodooVox
David Hanson, SVP, Business Development, AgileTV
Dalen Harrison, President and CEO, Ensequence
Steve Iverson, President and CEO, Streamload
Howard Kaushansky, Founder, President and CEO, Umbria Communications
Seth Kenvin, Vice President, Strategic Marketing & Corporate Development, BigBand Networks, Inc.
Taunia Kipp, VP of Strategy, Wurld Media
Keith Kocho, CEO, ExtendMedia
Daniel O'Brien, Chairman and CEO, Gotuit Media Corp.
Michael Raneri, COO, MeeVee
Paul Sherer, Co -founder & CEO, Arroyo Video Solutions, Inc
Stephen Reeder, Executive Vice President, Marketing, ANT plc
Chad Richard, Chief Executive Officer, Simple Star, Inc.
Christina Tancredi, SVP, Advertising, Marketing & Sponsorships, MusicChoice
Kanaiya Vasani, Vice President, Business Development & Marketing, Digital Video Solutions, Terayon Communication Systems
Ladd Wardani, Vice President, Business Development, Entropic Communications
David Whetstone, Chief Marketing Officer, Idetic/MobiTV

Early sponsors for Fall Focus 2005 include Gold Sponsors Entropic Communications and Metalink Ltd.; Silver Sponsors NDS, Nero Inc., and Streamload; and Break Sponsors BigBand Networks, Inc. and Terayon. For more information on attending this event or participating as a sponsor, visit www.fallfocus.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com

About Fall Focus
Fall Focus conferences are targeted events providing a full analysis and evaluation of the "focus" topic. These conferences typically host 250 -300 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates' analysts. http://www.fallfocus.com

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