LG ELECTRONICS' FIRST LCoS HDTV REDEFINES MICRODISPLAY SEGMENT, DELIVERS 1080P PERFORMANCE

Stunning 71-inch Digital Cable Ready Model Introduced for Custom Installers

LG ELECTRONICS' FIRST LCoS HDTV REDEFINES MICRODISPLAY SEGMENT, DELIVERS 1080P PERFORMANCE


Stunning 71 -inch Digital Cable Ready Model Introduced for Custom Installers

INDIANAPOLIS, Sept. 9, 2005 - The newest entry in the expanding giant -screen microdisplay high -definition television (HDTV) category is a stunning 71 -inch liquid -crystal -on -silicon (LCoS) model from LG Electronics. Introduced at the Custom Electronic Design and Installation Association (CEDIA) EXPO 2005 (Booth #114) for delivery to custom installers and high -end retailers this fall, LG Model 71SA1D delivers progressive scan display resolution of 1920 x 1080.
"As plasma displays become more affordable, the microdisplay rear -projection HDTV business is gravitating to larger and larger screens," said Robert A. Perry, vice president, consumer electronics sales and channel marketing, LG Electronics USA., Inc. "LG's first LCoS HDTV, a 71 -incher in a sleek package, combines the latest HDTV display and reception technology for an unparalleled entertainment experience."
The LG 71SA1D is a digital cable ready model that eliminates the need for a separate set -top box to receive high -definition and premium digital cable programming. This 71 -inch widescreen integrated HDTV works with the cable -operator -supplied CableCARD to unscramble digital cable channels and receives free over -the -air HDTV via its built -in ATSC tuner based on LG's proven fifth -generation VSB chipset.
This HDTV includes LG's proprietary XD Engine technology that takes low -resolution analog signals to near high -definition levels, providing consumers with better overall picture quality and viewing experience. Advanced connectivity options include HDMI, IEEE -1394 DTV Link. Other advanced features include 9 -in -2 memory card slots and the latest Gemstar TV Guide Onscreen interactive program guide.
Boasting a 3500:1 contrast ratio, the big LG is designed to deliver superior HDTV performance using the latest LCoS chip technology. And, despite its enormous wide screen, the unit is less than 22 inches deep, offering installation flexibility.

ABOUT LG ELECTRONICS U.S.A.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $38 -billion global force in consumer electronics, information technology and communications products. LGEUS comprises four core business areas: mobile phones, consumer electronics, home appliances and information technology products, all marketed under its "LG: Life's Good" theme. For more information, please visit www.LGusa.com.
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CONTACTS: John Taylor (847) 941 -8181, jtaylor@lge.com
Clara Chang (201) 816 -2011, clarachang@lge.com
Brent Tongco (312) 397 -6007, brent.tongco@ogilvypr.com

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