Texas Instruments Announces DaVinci™

First to integrate hardware and software for a broad array of digital video products, DaVinci technology will reduce time to market and offer consumers less expensive, hassle-free devices

News Release

SC -05187

Business Press Contacts:
Sharon Hampton 214 -480 -6127 s -hampton@ti.com
Tina Couch 972 -764 -2763 tinac@wagged.com

Trade Press Contacts:
Lisa Ferrara 832 -630 -5221 lferrara@ti.com
Sarah Lawton 713 -513 -9582 slawton@golinharris.com
(Please do not publish these numbers or e -mail addresses.)

Texas Instruments Announces DaVinci™, the World's Most Advanced Semiconductor Technology for Next Generation Digital Video

First to integrate hardware and software for a broad array of digital video products, DaVinci technology will reduce time to market and offer consumers less expensive, hassle -free devices

NEW YORK (September 8, 2005) - During a global event today, Rich Templeton, president and CEO of Texas Instruments Incorporated (NYSE: TXN) introduced DaVinci™, the world's most advanced semiconductor technology for next generations of digital video products. DaVinci technology is a DSP -based solution tailored for digital video applications that provides video equipment manufacturers with integrated processors, software and tools to simplify the design process and accelerate innovation. For more information about DaVinci technology, see http://www.thedavincieffect.com.
Much like what TI has done for its wireless mobile phone customers, DaVinci will allow digital video designers to choose a signal processor tailored for their needs and then select from a menu of production ready software, reducing time to market and increasing innovation by an order of magnitude.
For consumers, these advancements will result in new generations of digital video products that go far beyond today's capabilities. For example, consumers will no longer have to correct color and lighting problems on a digital photo using their PC; those corrections will be done automatically by the camera. Instead of multiple systems, one TV set -top box will allow consumers to play and/or record, as well as video conference with friends simultaneously. Taking this technology one step further, consumers with a video security system will be able to identify a visitor at the front door, unlock it and open it via their TV remote.
"Microsoft continues to innovate by delivering products and technologies that offer the highest quality digital audio and video experiences available," said Amir Majidimehr, corporate vice president for the Windows Digital Media Division at Microsoft. "Texas Instruments is a key partner in these efforts, and new technologies like DaVinci™ are poised to transform the way consumers experience digital video entertainment."
TI expects to announce DaVinci -based processor samples, software and development tools by year -end 2005. DaVinci -enabled solutions are in the pipeline for products such as digital cameras, automotive infotainment products, portable media players, set -top boxes and video security systems.
"This is premier digital signal processing technology that will grow the market for new digital video applications and make existing applications much easier to use," said Rich Templeton, president and CEO of Texas Instruments. "TI is continuing its promise to accelerate the pace of innovation for the communications and entertainment era."
# # #
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real -world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

Statements contained in this news release regarding the video products market, TI product qualifications and availability, and other statements of management's beliefs, goals and expectations may be considered forward -looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. The following factors and the factors discussed in TI's most recent Form 10 -K could cause actual results to differ materially from the statements contained in this news release: actual market demand for video products and TI products specifically, and actual test and qualification results relating to TI products. TI disclaims any intention or obligation to update any forward -looking statements as a result of developments occurring after the date of this news release.

DaVinci is a trademark of Texas Instruments. All other trademarks and registered trademarks are property of their respective owners.

Featured Product

Introducing the revolutionary Comelit Visto Smart Doorbell

Introducing the revolutionary Comelit Visto Smart Doorbell

The Visto Doorbell is a new Smart Doorbell from Comelit which combines a modern Italian design with all of the basic features you are looking for in a smart video doorbell. In fact, it is so smart that it can use the 2 wires from your existing doorbell and pass both the power and the data signals. This solves the common problem of having poor wifi coverage all the way at your front door. The Visto also has built in night vision, video recording on a SD card and in the cloud, motion detection, and multiple mounting options including an angle mount. The second thing we are introducing is the Visto Dealer referral program. Because we only sell through the Professional Distribution channel, we want to give our dealers who buy in that channel extra incentives to sell our product. For any security dealers or installers who go on our website www.vistodoorbell.com, and sign up for our program, we will offer the following: - Free referrals to customers in your area - Cashback program - 10% discount during the 1st month of the launch - Free Visto t-shirts and gear - A chance to win a trip for 2 to Venice, Italy Its that easy. Let us refer customer to you and get paid in the process. All while selling a wonderful Italian designed smart doorbell which is innovative and easy to install. So all dealers should protect the pro-channel and install products like the Visto which are made and sold only at your friendly local security and low voltage distributors.