New Regional Manager Hired to Lead Sales Strategy in Eastern United States

MARLBORO, NJ - AUGUST 29, 2005 - KEF America today announced that it has hired Paul S. LaPlaca as its newest regional sales manager. He will head sales efforts within the eastern United States for KEF America, a wholly owned subsidiary of the UK -based manufacturer of quality audiophile speakers and stylish home theater systems.

"We are pleased to have Paul add his experience to our efforts to build our presence in the U.S. market," said Alec Chanin, president of KEF America. "With his understanding of the custom and retail sectors of the consumer electronics industry, we're confident he is an excellent addition to our sales team."

"I'm excited to join a company with a reputation as respected as KEF's," LaPlaca said. "KEF's great brand recognition and catalog of top products are two strong elements driving the company's growth. I plan on taking advantage of them in moving forward with the plan to support our dealers."

An industry veteran with over 24 years of experience, LaPlaca joins KEF after serving as regional manager for four years at Marantz America Incorporated. Prior to working at Marantz, LaPlaca worked in various divisions of Harman Consumer Group, starting as account executive in 1994 and acting as director of sales for Infinity Systems until his departure in 2001.

His responsibilities at KEF America will include developing sales and incentives programs in the eastern territory, and coordinating training programs that support increased sales of KEF's award -winning products throughout the region.

About KEF Audio

KEF was founded in 1961 by an electrical engineer named Raymond Cooke in a Nissen Hut on the premises of a metal working operation called Kent Engineering & Foundry (hence KEF), on the banks of the River Medway, near Maidstone in Kent. From the beginning KEF was destined to become a company with a flair for uniqueness and innovation in engineering, design and materials. The four cornerstones of KEF's success over 45 years are Quality, Honesty, Dedication and Innovation.

The company is professional from top to bottom. Still occupying the same river -bank site in Kent, the company services export markets throughout the world, manufacturing high performance speakers for home cinema, hi -fi and custom installation applications. KEF firmly and passionately remains true to its proprietary, proven technologies such as Uni -Q® and ACE®. It is these characteristics, traditions and above all sound quality that have ensured that KEF's reputation for audio excellence is among the finest in the world.

About KEF America, Inc.

KEF America is the wholly owned subsidiary of KEF Audio, an award winning British manufacturer of quality, audiophile -standard speakers and home theater systems. Headquartered in Marlboro, New Jersey, KEF America has built the KEF brand by offering loyal North American audiophiles a stream of innovative speakers and components unmatched in the industry. Many KEF products have won awards from both sides of the Atlantic, as KEF is a brand name long associated with quality and technical innovation.

For additional information about KEF America and its award -winning products, please visit .

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