RIDATA 4X Mini DVD -R Discs Prove Successful for Advanced Media

Small Discs Feature High Compatibility with Popular DVD Camcorders

Entertainment Media Expo Booth 302, - - August 23, 2005 - -Advanced Media, Inc., is pleased to announce brisk sales of its 8cm mini -DVD discs. The discs have been a strong addition to the popular RIDATA(TM) brand lineup of high quality recordable media and will be featured in the Advanced Media booth at the upcoming EMX tradeshow August 31 -September 1, 2005 in Hollywood, CA.


The single -sided, single -layer 4X mini - DVD -R disc has a capacity of 1.46 GB or up to 30 minutes of audio or video recording time. The compact size and universal read compatibility make the RIDATA mini DVD discs an ideal solution for a wide array of mobile storage applications. Uses can include: digital audio, video and still images; graphics, business presentations, Internet downloads and data sharing.

"We are pleased the 4X mini DVD -R discs has been so popular with consumers. The high quality mini DVD's are easy to transport or use for long term archiving and will keep camcorder video and other digital data safe, stated Harvey Liu, President of Advanced Media, Inc. (RITEK USA). "Mini DVD -R Discs are a dependable alternative to other small mobile storage formats."

The RIDATA mini DVD -R uses a high quality organic dye that ensures reliable recording and playback, and is certified for up to 4x DVD recording speeds. RIDATA brand mini DVD discs are packaged in convenient 10 disc packs and are available through selected retailers, distributors and online outlets in North and South America at competitive street pricing.

Many of the top camcorder manufacturers already have DVD camcorder models on the market. Others are slated to launch DVD camcorder models to the US market soon. "Global demand for 8cm DVD -R discs will increase from 1.2 million discs in 2004 to 2.5 million this year and further to 4.0 million in 2006", according to Japan -based consulting firm Fujiwara -Rothchild.

The write -once media features high compatibility with all popular DVD -R recording hardware that utilizes mini -DVD trays and can be used at recording speeds up to 4X. Mini DVD's also feature 30 years safe storage functionality through its excellent heat resistance and UV features. A limited lifetime warranty is standard on all RIDATA media.


The RIDATA brand also includes a wide variety of CD and DVD optical discs, flash memory cards and flash memory card adapters, a USB 2.0 11 -in -1 card reader, thumb -size USB flash drive portable storage devices, MP3 players and an assortment of media accessories.


About Advanced Media, Inc.

Advanced Media is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media, Inc. is the US Headquarters for North and South American sales of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to the environment and quality control.

The Advanced Media RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, mini DVD -R, DVD -RAM, DVD DL, printable CD/DVD media, flash cards and USB flash drives. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media, Inc. web site is located at: www.ritekusa.com.

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Contact:

Carol Warren, Antarra Communications
(714) 891 -3660
cwarren@antarra.com

© 2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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