Advanced Media Introduces Blazing Fast 150X Secure Digital™ Flash Cards

High Speed RIDATA-Brand Memory Card Provides Outstanding Read/Write Performance

Diamond Bar, CA - - July27, 2005 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, has added a fast 150x Secure Digital card to its RIDATA brand of flash -memory products. It is the one of the fastest SD cards available anywhere. It is specifically engineered to meet the high -security capacity, performance, and environmental requirements inherent in emerging image, video, and audio consumer electronics devices.

"The development of our new RIDATA 150x Secure Digital memory card continues Advanced Media's goal to be a major manufacturer and supplier of leading electronic storage media," remarked Harvey Liu, Advanced Media, Inc. president. "It is easy to use, compatible with a wide variety of digital equipment, and supports a host of application formats. Because of its compact, slim design, it is easy to move between different devices, an important factor for so -called 'bridge' media. The RIDATA 150x Secure Digital flash card is ideal for audio, visual, or document multi -media data."

The new Advanced Media card features cryptographic security for protecting copyrighted data; user -selectable write -protect switch on the card casing; zero -power data retention; and automatic power -saving technology. It has tested for 100,000 minimum erase cycles and 10,000 minimum insertions. It is available in the following capacities: 256MB, 512MB, 1G, and 2G.

The Secure Digital memory card is helping pave the way for tomorrow's fully networked society. It links various kinds of digital equipment through its easy connectivity that supports a host of application formats and does not require the use of a PC. The SD memory card has the broad interoperability and compatibility needed to ensure that its applications will continue to grow. It is supported by more than 665 companies around the world. The SD memory card is quickly becoming the de facto standard memory card for digital connectivity.

The RIDATA 150x Secure Digital flash card is now available through selected retailers, RIDATA distributors, and at various online outlets. It features popular pricing for a wide variety of quantities.

Advanced Media offers a wide selection of flash memory products, including CompactFlash™, SmartMedia™, MultiMediaCard™, SecureDigital™, CompactFlash PRO, MultiMediaCard PRO, reduced -size MultiMediaCard PRO, Secure Digital™ PRO, and mini Secure Digital™ PRO cards; a flash memory card adapter; a USB card reader; and assorted -size USB EZ drives.

About Advanced Media Inc. (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, DVD DL and DVD -RAM optical discs; a wide range of flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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Carol Warren
Antarra Communications
(714) 891 -3660

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