Rear Projection TV Is King at U.S. Retail Chains

Among large-screen (30 inches and larger) digital TV technologies, rear projection TV (RPTV) is dominating U.S. retail channels, accounting for 57% of available product placements

SAN DIEGO, CA -July 26, 2005 - - Among large -screen (30 inches and larger) digital TV technologies, rear projection TV (RPTV) is dominating U.S. retail channels, accounting for 57% of available product placements within the leading U.S. retailers, as of July 15, 2005. Plasma TVs accounted for a third of big -screen TV product placements, and LCD TV products made up only 14% of all televisions 30 inches and larger that are offered through U.S. retail channels.



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Steve Kovsky, Senior Analyst of Digital TVs, accounts for this phenomenon, "RPTV reigns as the most popular big -screen TV technology in U.S. retail distribution channel because it continues to represent the best value to consumers. With an average selling price of $2,724, the price is considerably less than plasmas in this space, which on average retail for $4,301."

Kovsky continues, "LCD TVs have also shown significant reductions in price. In December 2004, the average selling price of an LCD TV thirty inches or larger was $4,295. Now, consumers can find an LCD TV for around $2,871."

"Despite the steady price decline of plasma TVs following the 2004 holiday shopping season, their cost remains far above RPTV and LCD TV products -and still out of reach for many consumers seeking a new TV for their home."
Press Contacts:

Steve Kovsky, Digital TV Industry Senior Analyst
+1 858 -729 -2897
Skovsky@currentanalysis.com

Chalise Zolezzi, Director of Public Relations
+1 858 -729 -5287
+1 858 -692 -9034
Czolezzi@currentanalysis.com

About Current Analysis: Current Analysis is the industry benchmark for excellence in navigating today's markets, serving as a critical, third -party expert in market and product analysis by offering competitive response solutions in the telecommunications, information technology, and consumer electronics industries. By providing the most comprehensive and rapid intelligence through our CurrentCOMPETE™ platform, Current Analysis enables sales teams, marketing professionals, product managers, and executives to continuously anticipate and counter competitive threats while offering solid solutions to emerging obstacles. As a global company, Current Analysis has a worldwide network of researchers, competitive analysts, and industry experts to identify market and competitor threats from a frontline perspective, and offer conclusive, tactical advice on market strategy, positioning, and response objectives. Current Analysis clients include equipment manufacturers, service providers, major multinational enterprises, financial institutions, and selected members of the press. Please visit Current Analysis at www.currentanalysis.com.

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