Rear Projection TV Is King at U.S. Retail Chains

Among large-screen (30 inches and larger) digital TV technologies, rear projection TV (RPTV) is dominating U.S. retail channels, accounting for 57% of available product placements

SAN DIEGO, CA -July 26, 2005 - - Among large -screen (30 inches and larger) digital TV technologies, rear projection TV (RPTV) is dominating U.S. retail channels, accounting for 57% of available product placements within the leading U.S. retailers, as of July 15, 2005. Plasma TVs accounted for a third of big -screen TV product placements, and LCD TV products made up only 14% of all televisions 30 inches and larger that are offered through U.S. retail channels.

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Steve Kovsky, Senior Analyst of Digital TVs, accounts for this phenomenon, "RPTV reigns as the most popular big -screen TV technology in U.S. retail distribution channel because it continues to represent the best value to consumers. With an average selling price of $2,724, the price is considerably less than plasmas in this space, which on average retail for $4,301."

Kovsky continues, "LCD TVs have also shown significant reductions in price. In December 2004, the average selling price of an LCD TV thirty inches or larger was $4,295. Now, consumers can find an LCD TV for around $2,871."

"Despite the steady price decline of plasma TVs following the 2004 holiday shopping season, their cost remains far above RPTV and LCD TV products -and still out of reach for many consumers seeking a new TV for their home."
Press Contacts:

Steve Kovsky, Digital TV Industry Senior Analyst
+1 858 -729 -2897

Chalise Zolezzi, Director of Public Relations
+1 858 -729 -5287
+1 858 -692 -9034

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