KEF's MOTORIZED LOUDSPEAKER WINS 2005 ELECTRONIC HOUSE "PRODUCT OF THE YEAR" AWARD

Ci 3-80QT In-Ceiling Home Theater Loudspeaker Automatically Tilts to Project Lifelike Movie Audio Directly Toward the Audience

MARLBORO, NJ - July 26, 2005 - KEF, the British manufacturer of world -class home theater speakers, has added another award to its roster of accolades with the 2005 Electronic House "Product of the Year" Award. KEF was recognized with the award for its Ci 3 -80QT in -ceiling loudspeaker, which automatically adjusts its driver panel upon startup of the home theater to project sound directly at listeners. By combining this unique motorization with proprietary audio engineering, KEF has designed a speaker that adds exciting realism to the movie -viewing experience while maintaining near -invisibility in virtually any home décor.


"Receiving Electronic House's 'Product of the Year' award is an exciting accomplishment for our team, which has worked hard to redefine the concept of innovation in home theater technology," said Alec Chanin, president, KEF America. "We think the Ci 3 -80QT adds a completely new element to home entertainment, giving the décor -conscious homeowner thrilling film audio without interfering with the look of their interior. We're proud to have our efforts recognized by a respected industry voice such as Electronic House."

In addition to the advantages of its motorized tilt and ceiling -flush mount, KEF's Ci 3 -80QT produces exceptionally wide sound dispersion through its patented Uni -Q® driver array. Uni -Q® is based on over 45 years of audio engineering and uses technologies implemented by NASA. The driver places an aluminum dome tweeter in the acoustic center of a mid -bass cone, resulting in a near -perfect, single -point -source driver. This configuration ensures the frequency ranges of both drivers are delivered in -phase and in precise focus, providing the wide dispersion that ensures optimal sound quality to all listeners throughout the room, including those outside of the typical "sweet spot."

The Ci 3 -80QT was selected by the editors of EH Publishing's four magazines based on reviews released throughout the year, product demos, installer feedback, innovative features, and overall value.

About KEF Audio

KEF was founded in 1961 by an electrical engineer named Raymond Cooke in a Nissen Hut on the premises of a metal working operation called Kent Engineering & Foundry (hence KEF), on the banks of the River Medway, near Maidstone in Kent. From the beginning KEF was destined to become a company with a flair for uniqueness and innovation in engineering, design and materials. The four cornerstones of KEF"s success over 45 years are Quality, Honesty, Dedication and Innovation.

The company is professional from top to bottom. Still occupying the same river -bank site in Kent, the company services export markets throughout the world, manufacturing high performance speakers for home cinema, hi -fi and custom installation applications. KEF firmly and passionately remains true to its proprietary, proven technologies such as Uni -Q® and ACE®. It is these characteristics, traditions and above all sound quality that have ensured that KEF"s reputation for audio excellence is among the finest in the world.

About KEF America, Inc.

KEF America is the wholly owned subsidiary of KEF Audio, an award winning British manufacturer of quality, audiophile -standard speakers and home theater systems. Headquartered in Marlboro, New Jersey, KEF America has built the KEF brand by offering loyal North American audiophiles a stream of innovative speakers and components unmatched in the industry. Many KEF products have won awards from both sides of the Atlantic, as KEF is a brand name long associated with quality and technical innovation.

For additional information about KEF America and its award -winning products, please visit www.kefamerica.com .

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