Pioneer Announces Australian Distribution of Niveus Media Centers & Storage Servers

Pioneer Electronics Australia and Niveus Media of the USA have announced an agreement for Pioneer to distribute Niveus Media Centres and Storage Servers for the Australian market.

Gold Coast, Australia, 25 July 2005 - Pioneer Electronics Australia and Niveus Media of the USA have announced an agreement for Pioneer to distribute Niveus Media Centres and Storage Servers for the Australian market.


The product line will be sold through Pioneer's Professional A/V and Multimedia Division into the CEDIA/Custom Installation sales channels. First public display will be at the CEDIA Expo on the Gold Coast (July 28 -30 th) as part of the Pioneer booth.

"We're extremely excited to be working with Pioneer Electronics," said Tim Cutting, CEO of Niveus Media. "They have an impressive history of innovation in the home entertainment market and are the perfect go -to -market partner for Niveus in Australia."

Niveus Media recently received an Innovations Design & Engineering award from the 2005 Consumer Electronics Show in Las Vegas for its Niveus 1TB A/V Storage Server in the Home Data Networking category.

One of the keys to the success of the Niveus Media Centres is the "fanless" Passive Cooling System. Noisy fans are one of the main objections to using PCs in a living room and the unique Niveus case design incorporating a combination of heat pipes, high performance heat sinks and thermal pads has completely eliminated the need for conventional cooling fans.

"Right from receiving our first sample we have been extremely impressed with the design, build quality and presentation of the Niveus products" said Rob Thompson, General Manager for Pioneer's Export and Commercial Business Group. "Their support has also proved to be excellent as we customized the products for our local market. We believe that these are undoubtedly the best products of their kind on the market today."

The Niveus Media product range includes the Denali Limited Edition Media Centre with twin High Definition tuners and up to 1TB of storage. Pioneer will also distribute the Niveus Terabyte A/V Storage Servers - the first product series to deliver high -end home theatre design into a scaleable, networked storage solution for the digital home market.

Tim Cutting, CEO of Niveus Media will attend the CEDIA Expo on the Gold Coast to gain first hand feedback and to assess the Australian market potential first hand.

About Niveus Media, Inc.
Founded in 2002, Niveus Media, Inc. is a Santa Clara, California OEM manufacturer, specializing in media entertainment devices for the consumer electronics market. Niveus Media is dedicated to delivering innovative, integrated consumer electronics devices for the networked home. Additional information can be found at: www.niveusmedia.com.

About Pioneer
Pioneer Corporation is one of the leading manufacturers of consumer and business -use electronics products such as audio, video and car electronics on a global scale. Its shares are traded on the New York Stock Exchange (ticker symbol PIO), Euronext Amsterdam, Tokyo Stock Exchange, and Osaka Securities Exchange.

For detailed specifications, information on other Pioneer products, high resolution images, technical updates and DVD FAQs visit www.pioneeraus.com.au/professional

Niveus Media PR Contact
International: Brian Paper, VP Marketing
Phone: (866) 258 -2929
Email: pr@niveusmedia.com

Pioneer PR Contact
International: Simon Bartlett
Phone: (03) 9586 6310
Email: sbartlett@pioneeraus.com.au

Other product or service names mentioned herein are the trademarks of their respective owners. ###



Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.