CEA WRAPS SUCCESSFUL TRIP TO CHINA FOR SINOCES 2005

Trip Included Keynote Address and Meeting with International Trade Association Heads and Vice Minister

Arlington, Va., July 14, 2005 - The China International Consumer Electronics Show (SINOCES) concluded recently in Qingdao, China with its highest numbers to date. Sponsored by the U.S. -based Consumer Electronics Association (CEA), the third annual SINOCES attracted more than 70,000 attendees and sold out more than 24,000 square meters of exhibit space to 400 global exhibitors.


With more than 100 foreign exhibitors from 50 countries, SINOCES 2005 significantly expanded its international scope and provided an inroad to the Chinese consumer electronics market for more than 20,000 international buyers. Several major U.S. retailers attended, including Best Buy, Circuit City, Radio Shack and Wal -Mart, as well as a delegation from the U.S. Department of Commerce.

"Partnering with the China Electronic Chamber of Commerce (CECC) to sponsor SINOCES provided a strong opportunity to reach out to our industry counterparts in China and promote CEA's premier tradeshow, the International CES, to an international audience," said Gary Shapiro, president and CEO of CEA. "In addition, we met with foreign trade association heads and Chinese government officials to help foster trade with the rapidly growing Chinese market."

Shapiro also gave a keynote address at the International Consumer Electronics Forum held in conjunction with SINOCES 2005. In his speech he discussed the growing importance of China to the global consumer electronics market and the challenges and opportunities ahead for U.S. -China trade relations.

Warning against China's high piracy rates, unfair standards -setting policies and currency valuation, Shapiro relayed a desire to work with Chinese leaders to encourage free trade. "We must work together to discourage protectionist or reactionary policies and remember that when we work together to find industry -driven solutions, both countries benefit," he stated.

Shapiro also headed an international delegation meeting with Madam Wu Yi, vice premier of China. International technology trade association heads from Australia, Hong Kong, Israel, Japan, Korea, the Philippines, Taiwan and Vietnam participated. Shapiro informed the group of the growing political challenges in the United States of maintaining free trade with China. He reached out to Madam Wu Yi for her leadership and help in this month's bilateral trade talks between senior government officials from both countries.

SINOCES ran July 1 -4, 2005, at the Qingdao International Convention Center in Qingdao, China. It is the largest consumer electronics event in China and the only one endorsed by the Chinese Ministry of Commerce, the Chinese Ministry of Information Industry, the Chinese Ministry of Science & Technology, and the State Council. The 2006 SINOCES will occur next July 7 -10. For more information, visit www.sinoces.com.

For more information on the 2006 International CES, visit www.CESweb.org.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $121 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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