Screen Innovations Selects Marketing Matters To Launch Industry -Wide Campaign

Innovative Projection Screen Manufacturer Appoints Fully Integrated Marketing Communications Expert as Its Agency of Record

Austin, Texas - July 7, 2005 - Screen Innovations, a leader in high quality and highly affordable video projection screen displays, is pleased to announce the appointment of Marketing Matters as its public relations agency of record. Marketing Matters is a full -service, integrated marketing communications agency, which specializes in the consumer electronics industry.




"We've retained Marketing Matters because of their proven record of success representing the best interests of manufacturers in various consumer electronics distribution channels," said Screen Innovations' president, Ryan Gustafson. "Screen Innovations delivers the ultimate in home theater projection screen quality and affordability, so it was natural to partner with a marketing firm that can reinforce our long -range vision of growth. For us, that company is Marketing Matters, and we're very excited about winning more market share, backed by their efforts."



"Our entire team is thrilled to be working with Screen Innovations, with their fresh ideas and concepts regarding quality, innovative product development and affordability," said Coleen Sterns, president of Marketing Matters. "They stand out as a company that will lead through innovation and technological advancement, as well as through a strong retail vision. We look forward to implementing an integrated marketing and publicity campaign that will raise Screen Innovations' visibility and brand awareness to ensure their long -term success."



About Marketing Matters



Since its inception in 1997, Marketing Matters has been a full service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters' specialized services are: public relations, advertising, program and product launches, and the designing of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated multi -page catalog. Marketing Matters also provides full tradeshow and event management, website design and development, corporate identity development, and other services that ensure successful branding and realization of marketing objectives.



For more information about Marketing Matters and its services, visit www.marketingmatters.net or contact Coleen Sterns at (954) 925 -1511 or coleen@marketingmatters.net.



About Screen Innovations



Premium Quality Meets Exceptional Value. Screen Innovations is a premium video projection screen manufacturer that serves both commercial and residential markets with a wide -variety of screen solutions. With over 35 years of combined experience in consumer electronics, Screen Innovations' leadership team brings to bear unsurpassed market expertise. The founders of SI come directly from the world of consumer electronics and posses an inherently unique and broad understanding of the elements necessary to produce products that are technologically designed and affordably priced. Headquartered in Austin, Texas the company has committed itself to changing the face of the "projector screen quality vs. affordability" quotient. The company features a comprehensive product line of front and rear projections screens that exceed industry fit and finish standards with progressive new designs that outlast and outperform other current technologies.



For more information on Screen Innovations, visit the web at www.ScreenInnovations.com .



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