Screen Innovations Launches Global Assault On Over -Priced Projection Screens

Home(theatre)land Security Initiative Vital to Economy, Company Says

Austin, Texas - July 6, 2005 - While the Joint Chiefs of Staff were not consulted for this press release, Screen Innovations is determined to bring high -quality, yet affordable projection screen products and technologies to home theatre enthusiasts -with or without support from the White House. From its manufacturing base in Austin Texas, Screen Innovations has launched a global Home(theatre)land Security initiative with a primary objective of providing better technology, better products and creative options at more affordable prices.




"We realized from our retail sales experience that families and businesses wanted higher quality products and more decorative options when they were buying a projection screen," said Screen Innovations' president, Ryan Gustafson. "In days past, screens did not offer the performance or range of frame options that would advance home theatre integration to the next level, and they were simply over -priced on a cost -to -benefit ratio. We saw a huge opportunity to break the mold of traditional screen manufacturing by employing creative processes and quality materials, in addition to working closely with our dealers to fulfill not only their needs but provide their clients' with screen options that enhance their room's décor and lifestyles."



The history of Screen Innovations is one of common purpose, common sense, and a passion for the home entertainment industry. Aaron Reilly and Ryan Gustafson, two top -producing home theatre salespeople in the central U.S., understood the fast -paced demands put on dealers by consumers and manufacturers, the emerging influence of mass customization in the CE market, the evolution from home theatre to home entertainment, and the hyper development of two -piece projection systems in the marketplace.



Ryan and Aaron's epiphany for Screen Innovations came to fruition when they envisioned a future for home theatre where screens themselves were as attractive as the images they hold. Rather than simply becoming a cheaper clone of existing screen manufacturers, the duo developed an ingenious array of screen fascia options that have an incredible aesthetic appeal for the homeowner, as well as a revolutionary screen -build process that improves performance and reduces cost. After extensive research into screen technologies and trends, Aaron and Ryan sourced components and started production of their first prototypes in Aaron's garage.



Showing off their new creation to friends they realized they had fashioned a phenomenal screen. Soon their product ended up on the showroom floor of A & B TV and immediately outpaced screen sales and profits of the top brands in the business. The momentum continued with their first manufacturer's rep, Summit Sales, who saw the potential and promise in the quality of the product and the dealer -centric approach of the partners. Since then, dealers have been quick to embrace Screen Innovations and take advantage of its broad design choices, which even includes the option of co -branding each product with the dealers' names and logos.



Offering their exclusive ScreenAccents home décor line -up, which includes Exotic Hardwood and Reference Textured Fabric frame fascias in a variety of colors, Screen Innovations has demonstrated an innovative approach to projection screen presentation. Their revolutionary, patent pending "T -Line" screen -material attachment method ensures the flattest, tightest surface and eliminates "screen sag," while reducing the cost of both the initial purchase and any required replacement materials. With the options available in the ScreenAccents collection, home theatre and interior designers are better equipped than ever before to offer their clients a wide variety of home décor accents that seamlessly integrate with any home's interior design, and provide years of exceptional video screen performance.



Screen Innovations' success is founded on understanding the thoughts and needs of its dealers and their customers. Coming from a dealer background, Screen Innovations listens to and quickly addresses changing dealer needs. Their goal is to always put customers first, offering the most innovative products at the most competitive prices and attractive profit margins. This approach will guarantee Screen Innovations' success for many years to come.



About Screen Innovations



Premium Quality Meets Exceptional Value. Screen Innovations is a premium video projection screen manufacturer that serves both commercial and residential markets with a wide -variety of screen solutions. With over 35 years of combined experience in consumer electronics, Screen Innovations' leadership team brings to bear exceptional market expertise. The founders of SI come directly from the world of consumer electronics and posses an inherently unique and broad understanding of the elements necessary to produce products that are technologically advanced and affordably priced. Headquartered in Austin, Texas the company has committed itself to changing the face of the "projector screen quality vs. affordability" quotient. The company features a comprehensive product line of front and rear projection screens that exceed industry fit and finish standards with progressive new designs that outlast and outperform other current technologies.



For more information on Screen Innovations, visit the web at www.ScreenInnovations.com .



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