Users jazz up personal mobile videos with muveeStyle downloads
Singapore (June 23, 2005) muvee Technologies, the pioneer and global leader in Instant Personal Video, has partnered with Bango and Equal Mobile Ltd to make it easier for camera phone users to purchase and download muveeStyles to their phones. muveeStyles enable users to make simple edits and put clips together as a music video - all on the phone.
Nokia has embedded muvee`s Movie Director application into the 7610, 6670, 6630, 3230, 6680, 6681, 6682 models, and users can instantly transform their video and photos into slick `muvees` in hundreds of different styles.
From the application, users can now download muveeStyles from the WAP site wap.muvee.com, which is accessible through the browser function on their phones, as well as via muvee`s website at www.muvee.com/mobile. Using Bango`s technology, users are billed either by their mobile phone operator, or have their muveeStyle purchases billed to their credit or debit card.
Mikko Alanko, muvee`s sales manager for mobile products, said, `Our muveeStyles have been really popular with camera phone users and we decided to make it even easier for people to download new styles straight to their phones. Equal Mobile, a market leader in online content management, has created a site for a global audience, while Bango enables the muveeStyles to be quickly accessed, readily promoted and easily charged for, across all mobile operators in more than 130 countries.`
muveeStyles are unique, themed templates that allow camera phone users to instantly create compelling video productions on their mobile phones. Each style has its own effects, transitions, graphics, music and editable text messages that can be instantly applied to video clips and pictures to create a finished, stylized `muvee` that users can save and show on their phones, or send as a multimedia message (MMS). Multiple video clips and pictures can also be combined into a single montage.
Equal Mobile has an easy to use web -based content management system that creates mobile internet sites in WAP and xhtml. These mobile sites allow Equal Mobile`s clients to sell content to a global audience. For more information, visit www.equalmobile.com.
Daniel Feane, Equal Mobile`s Managing Director, said `We`re excited to be working with muvee, they have a fun product, and it`s good to know users can now get more muveeStyles worldwide from their phones. Bango was the obvious choice for mobile billing, due to their global reach.`
muveeStyles are available through the WAP site at US$3.00 each, and are compatible with Nokia models that feature the Movie Director application. The styles are available in English, German, French, Spanish, Italian, Portuguese, Traditional Chinese and Simplified Chinese. Users in the UK can get a free WAP Push link to the muvee mobile site by sending the text message `go content` to 85080 (valid only in the UK and optimized for Nokia Series 60 phones).
Bango has developed and deployed an open, global, infrastructure billing platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This `direct -to -consumer` approach operates alongside the mobile operator`s mobile content portals. Leading mobile operators including Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their `direct -to -consumer` business. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly, irrespective of mobile operator. For further information, go to www.bango.com.
About Equal Mobile
Equal Mobile`s online content management system means clients can create mobile sites with no coding required. Their mobile sites have a 100% editable user interface, based on tried and trusted technology. Equal Mobile make it easy to manage and sell ringtones, games, news, video and images. Equal Mobile are a Bango Accredited Partner. Equal Mobile are based in central London. For further information, go to www.equalmobile.com.
About muvee Technologies
Founded in 2001, muvee Technologies is the pioneer and global leader in a dynamic new field: Instant Personal Video. muvee`s award -winning autoProducer software features unique patented technology which revolutionizes the process of video production, allowing people to turn their raw video and photos into professional -looking, polished `muvees` in hundreds of different styles. Users need no prior experience working with video, and each production is finished in seconds - literally thousands of times faster than is possible with conventional technology. muvee`s products are available for the PC, camera phones and other platforms, and have sold into more than 150 countries worldwide. muvee`s global partners include Hewlett -Packard, Nokia, Sony, Nikon and ATI. For more information, please visit www.muvee.com.
Notes to Editors
muvee (pronounced `mew -vee` as in `music`), n., always lowercase
A stylized video production created in seconds using intelligent, automatic editing technology.
An abbreviation for muvee Technologies, the creators of muvee autoProducer software.
`muvee` is a registered trademark of muvee Technologies Pte Ltd.