SID 2005 Best Buzz Awards

The Best Buzz awards are selected by polling Insight Media staff, analysts, press and conference attendees about what was new and exciting to them.

Insight Media is proud to announce the winners of the Best Buzz awards for the SID 2005 Symposium and Exhibition. The Best Buzz awards are selected by polling Insight Media staff, analysts, press and conference attendees about what was new and exciting to them. They reflect what people were talking about most at the show/exhibition and what we were asked most about. The awards do not necessarily represent excellence in technical performance, but are a reflection of the "buzz" or noise the products created. The Best Buzz awards honors the "must -see" products or technologies at the show. Top honors for "Best Buzz" at SID 2005 go to:


Best Overall of the Show
Samsung Electronics 40 -inch active -matrix OLED Display
This 1280 x 800 WXGA OLED was the largest OLED TV ever produced driven by an amorphous silicon (a -Si) active -matrix backplane, enabling faster video response times with low power consumption. It was manufactured on Samsung's fourth -generation (4G) production line with a motherglass size of 730 x 920mm. Most impressive was the new OLED prototype combines all of the traditional features of emissive OLED technology, including wide viewing angle, thin package size, no color filter and no backlight, with the production infrastructure advantages of standard a -Si techniques.

The prototype OLED panel features a maximum screen brightness of 600 nits; a black -and -white contrast ratio of 5000:1; and a color gamut of 80%. Samsung also said the ultra -thin shape of the panels will allow future TV set designers to create televisions with a total thickness of only 3cm (1.2 inches) or less.

Best New Display Technology:
Toshiba Matsushita Display Technology Company's 32 -inch WXGA LCD -TV using OCB Mode Low Temperature p -Si TFT and Blinking Backlight
This 1366 x 768 wide format LCD used a pseudo -impulse driving method and backlight blinking to achieve a high performance (fast <5ms response time) display with over 600:1 contrast at 600 cd/m2. The company said the panel was the largest low temperature p -Si shown in the US and is currently being ramped for production in Japan as a premium LCD -TV for the domestic market. There was a supporting paper covering the technology at SID (9.3) presented by Kazuhiro Nishiyama of TMD Japan.

Best Backlight Technology
Philips Research Multi spectral Backlight
Philips spectrum -sequential backlight system for LCD panels reached 130% color gamut using a modulation method on two different types of Hot -Cathode Florescent Lamps generating a six -primary -color display. Different phosphors in the lamps resulted in different primaries insuring high color saturation.

Runner -up
Osram 82 -inch LED Backlight Module
82 -inch mercury -free and lead -free LED backlight module capable of generating a color gamut that exceeds NTSC requirements by 50%. The 10,000 nit module uses 1120 (280 red, 560 green and 280 blue) next -generation OSRAM Golden DRAGON LEDs and is 40mm deep consuming 1,100 watts W operating at a temperature range of -40 to +85 degrees. It was mildly warm to the touch after being on, a full day on the show floor.

Best 3D Technology
Philips 3D Solution including: Passive 3D lenticular LCD with IC3D signal processor and software
42 -inch 3D LCD monitor (passive), IC3D display chip for 3D signal processing and decoder software for real time rendering and interweaving of depth information into 2D content to create a 3D image.

With this solution, the group has decoupled the 3D display from the content with an autostereoscopic (no glasses) system. The IC3D signal processor and software will visualize 3D data sets or 2D content that is converted for 3D displayeffectively removing the barriers to wide 3D use and acceptance. Viewing zones were eliminated by angling the lenticular array - very clever

Coolest Technology
Polymer Vision (Philips) Rollable displays
QVGA active -matrix rollable displays in the form of two prototype devices, a "roll -up e -reader" and the "wrap e -reader" being positioned to OEMs as information content display accessories for cell phones. The displays were based on an ultra -thin 25 -micron plastic substrates combined with flexible organic electronics to form the active -matrix backplane.

With this technology, Polymer Vision has decoupled the display size from device size allowing much larger text intensive displays in a mobile (compact) low power configuration.

Our congratulations to all the winners.

Steve Sechrist
Insight Media
steve@insightmedia.info

About Insight Media

Insight Media (www.insightmedia.info ) is a full -service market research company specializing in microdisplay -based products in the projection and near -to -eye segments. It tracks the full supply chain, finished products and distribution of these microdisplay -based products through its various newsletters, technology reports, forecasts, conferences and custom consulting activities. Headquartered in Norwalk, CT, Insight Media has a world -class team of industry analysts and associates to cover the microdisplay industry in a comprehensive manner

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