Sony returns to ISE 2006 by signing up as platinum sponsor

Sony Professional Solutions Europe has confirmed that it will be a Platinum Sponsor at ISE 2006, where it will showcase its market leading professional audiovisual (AV) and IP solutions for easy integration into networked environments.

Amsterdam 10 th June 2005


Sony returns to ISE 2006 by signing up as platinum sponsor

Sony Professional Solutions Europe has confirmed that it will be a Platinum Sponsor at ISE 2006, where it will showcase its market leading professional audiovisual (AV) and IP solutions for easy integration into networked environments.

Following its successful debut at ISE 2005 in Amsterdam, Sony will demonstrate its latest array of innovative products that provide new ways to interact with multimedia information in the office and on the move.

"Sony is unique in being able to offer a complete, end -to -end, integrated AV & IT solution and we felt that ISE was an excellent forum for us to showcase our range of display screens and projectors, network video monitoring and videoconferencing solutions and visual communications applications." said Ian Collis, Vice -President of Marketing for Sony Europe.

"Sony is looking at the major shows to enhance its visibility in this emerging market and ISE is an emerging platform to achieve this." Collis added.

"We were pleased with the positive response, feedback and general enthusiasm generated by the 2005 show in Amsterdam and are delighted to see that ISE 2006 is already 40% bigger that the previous show. We see ISE as a pivotal event that has gained an important foothold on the Integrated AV systems market and we are happy to see Sony Europe to playing a key role in building on its success." Said Mike Blackman, Managing Director Integrated Systems Europe.

ISE 2006 continues to grow rapidly. With over 7 months to go, the confirmed bookings by exhibitors mean that the show will be much much bigger than ISE 2005 with more names being added all the time. Along with Sony Europe, these include Barco, Panasonic Marketing, Phillips, Thomson Grass Valley and Hitachi Europe etc.etc.

ISE is looking at an ambitious, but realistic target, to increase the show size by least 60% for 2006.

ends

For media enquiries, contact: Sander Beunk, Marketing Manager, Integrated Systems Europe:

Tel: + 31 20 5040 257 Email: sbeunk@iseurope.org

Companies interested in exhibiting at IS Europe 2006, should contact Mike Blackman, Managing Director: Tel: + 49 8102 89640 Email: mblackman@iseurope.org

About Integrated Systems Europe 2006:
The third edition of Integrated Systems Europe will be held 1 -3 February 2006 at the Brussels Expo. ISE is jointly sponsored by the three leading electronic systems industry associations: the Custom Electronic Design and Installation Association ® (CEDIA®), the International Communications Industries Association ® (ICIA®)/Infocomm, and the National Systems Contractors Association ® (NSCA®). All are international organizations serving a combined membership of more than 8,000 companies and individuals in over 70 countries.

CEDIA® (www.cedia.org) is a global trade association of companies specializing in planning and installing residential electronic systems. ICIA (www.infocomm.org) is the premier trade association for the professional audiovisual communications industry, and founder of InfoComm, the conference and trade exposition for audiovisual communications professionals. NSCA (www.nsca.org) is the leading trade association representing the commercial electronic systems industry. For further information about ISE 2006 trade show, please visit the Integrated Systems Europe website at: www.iseurope.org

About Sony

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World's Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 53.43 billion (yen 7,160 billion) for the fiscal year ended March 31, 2005 and it employs approximately 151,400 people worldwide.

In Europe, Sony recorded consolidated annual sales of EUR 12.03 billion (yen 1,613 billion) for the fiscal year ended March 31, 2005, based on an average market exchange rate for the same period of yen 134 to the EUR. Sony Europe, headquartered at the Sony Center in Potsdamer Platz in Berlin, is responsible for the company`s European electronics business and registered consolidated sales of EUR 8.87 billion for the fiscal year ended March 31, 2005.

About Professional Solutions, Sony Europe

Professional Solutions Europe (PSE), a division of Sony Europe, is a leading supplier of solutions for broad horizontal communications, AV/IT, as well as magnetic and optical storage. PSE's market segment solutions, service and support packages are targeted at organisations in the Healthcare, Media, Network Video Monitoring, Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators. Sony's Professional Solutions business offers its customers access to the expertise and local knowledge of skilled professionals in every European country, as well as "best of breed" hardware, services and resources from other organisations. For more information please visit www.sonybiz.net.

For further information please contact:

Clare Warren, Communications Manager, Sony Europe

tel: +44 (0) 1256 483316, email: clare.warren@eu.sony.com, web: www.sonybiz.net




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