DisplaySearch Announces Q1'05 RPTV Results

Shipments Up 19% Y/Y Led by North America, Microdisplays and Sony

AUSTIN, TEXAS, June 2, 2005 - -DisplaySearch reported that rear projection (RP) TV shipments rose 19% Y/Y while falling 29% Q/Q in seasonally weak Q1'05 to 1.3M units. As indicated in the Q2'05 issue of its Quarterly RPTV Shipment and Forecast Report, which is devoted to all RPTV technologies, as well as its Quarterly Global TV Shipment and Forecast Report which covers all TV technologies, RPTV revenues were up 11% Y/Y while falling 31% Q/Q to $2.3B.


Microdisplay (MD) RPTV shipments, which include DLP, LCOS and LCD, drove growth, rising 71% Y/Y while falling 24% Q/Q to 475K units and achieving a 36% share of the global RPTV market, up from 34%. CRT RPTV units were down 31% Q/Q while rising 2% Y/Y to 839K units. Q1'05 may be the last quarter of positive Y/Y growth for CRT RPTVs as leading TV brands aggressively transition to MD RPTVs in North America, which accounted for 63% of the total worldwide RPTV market and 86% of the MD RPTV market on a unit basis. On a revenue basis, MD RPTVs accounted for all the growth, up 42% Y/Y while falling 29% Q/Q to $1.2B and a 54% share, up from 52%. CRT RPTV revenues fell 11% Q/Q and 34% Y/Y to $1.1B.

North American RPTV shipments were up 43% Y/Y compared with China rising 5% and other regions down at a double -digit rate. On a Q/Q basis, all regions were down, ranging from -26% to -36%, due to traditional seasonal weakness. On a revenue basis, North American RPTV revenues rose 26% Y/Y to $1.65B with all other regions down. The North American RPTV revenue share reached 72% with China at 13%.

By size worldwide for all RPTVs, the 40" -44" and 45" -49" segments gained ground in Q1'05 due to their attractive price points which are approaching $1999 after losing ground the past few quarters. However, the 50" -54" segment continues to lead with a 36% share followed by 40" - 44" at 30%.

By brand for all RPTVs, Sony continued to lead, with its share rising from 23% to 25%. Samsung remained #2 followed by TTE, Toshiba and Hitachi. Sony was #1 in North America while Samsung led in Europe and ROW and Changhong led in China.

In the case of worldwide MD RPTV shipments by brand, Sony widened its advantage over Samsung earning a 44% share, up from 38%. Sony took share from the #2 - #5 shareholders which remained Samsung, Panasonic, Mitsubishi and Hitachi. Due to Sony's strength, the LCD RPTV share of the MD RPTV market rose from 54% in Q4'04 to 56% in Q1'05 on 76% Y/Y growth. The DLP share fell to 39% despite 51% Y/Y growth while the LCOS share remained flat at 5% on nearly 700% Y/Y growth. DLP and LCOS volume weighted average ASPs fell at double -digit rates.

DisplaySearch's RPTV shipment data, analysis and forecasts can be found in its Quarterly RPTV Shipment and Forecast Report available from $5995 or in its Quarterly Global TV Shipment and Forecast Report that covers all TV technologies from $8995. For more information on any of these reports, please contact Carl Steudle at DisplaySearch at 408 -452 -1192 or carl@displaysearch.com.

DisplaySearch is also holding its annual HDTV Conference 2005: The Future of Television from August 23 -24, 2005 in Los Angeles, California at the Beverly Hilton. Contact Kendra Smith for more information on registration, sponsorship and exhibits by calling 512 -459 -3126 x107, emailing kendra@displaysearch.com or visiting www.displaysearch.com/hdtvconference.

About DisplaySearch

DisplaySearch is the worldwide leader in FPD market research and consulting. Founded in 1996, DisplaySearch serves a growing multinational client base, providing an extensive array of market intelligence reports, advisory services, and global business conferences. DisplaySearch surveys the entire display industry food chain, including component and equipment manufacturers, FPD producers, OEMs, brands, distributors and retailers. DisplaySearch has a core team of 20 analysts located in North America and Asia which they prepare a valued suite of market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential industry events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Hong Kong, Houston, Kyoto, Shenzhen, San Jose, Seoul, Taipei and Tokyo, and the company is on the web at www.displaysearch.com.

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