WHY ARE CONSUMERS DEPRIVING THEMSELVES OF GREAT SOUNDING HOME CINEMA SYSTEMS?

Spending Big Money on the TV Screen and Sacrificing Sound Quality is a Mistake Warns the BFA

The British Federation of Audio (BFA) - the UK's specialist audio -visual consumer electronics trade body - says that it's becoming increasingly apparent that consumers are ignoring the sound quality that can be derived from a Home Cinema system by paying scant attention to ancillary equipment.


Customers eager to take advantage of the excellent home entertainment options now available - particularly Plasma TVs, are spending an inordinate amount on the TV Monitor - several thousands of pounds in some cases - yet will only spend a small sum on the audio section, especially the loudspeakers, of the system.

Cheap, poor quality loudspeakers, often bundled with the TV package as a 'complete home cinema system' and widely sold by leading high -street department stores are often to blame suggests the BFA. "It's a real shame that the general public are sacrificing the true cinematic and musical experience by not buying electronics and speakers of a matching quality to the TVs they buy", says Stephen N Harris, the BFA Chairman, "George Lucas, the founder of Lucasfilm and Director of the Star Wars movies, is on record as saying as much - indeed he claimed that audio makes up 50% of the impact of a movie - and he should know"

"We're urging our industry to try to educate its customers into spending an amount on the sound system commensurate with the cost of the visual equipment", says Harris, "And, for a change it's not just because we see more business in it. It's genuinely in the consumers' interests. The difference in the overall cinematic/sound experience is very easily demonstrable."


About the BFA: Formed in 1965 by around thirty British manufacturers of hi -fi equipment, the Federation of British Audio, as it was then called, served to foster the interests of a developing industry and to promote the widest use of its products at home and, especially, overseas. In recent years, as the market has matured, the Federation's membership has broadened and now consists of a melange of 50 manufacturers and distributors of a wide range of audio, home -cinema products and accessories. To reflect these changes, the name was changed to the British Federation of Audio in 1994. In 2001 the BFA became a Company Limited by Guarantee.

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