Parks Associates to host Fall Focus: Making Media Meaningful

Executive conference to focus on media personalization and consumer habits

FOR IMMEDIATE RELEASE

Contact: Jenny Barrett
jenny@parksassociates.com
972 -490 -1113

Parks Associates to host Fall Focus: Making Media Meaningful
Executive conference to focus on media personalization
and consumer habits

Dallas, TX April 26, 2005 - Parks Associates announced today that Fall Focus: Making Media Meaningful, an executive conference focusing on media personalization and consumer habits, will take place November 9 -11, 2005, at the Fairmont San Jose in Calif.

Hosted annually by Parks Associates, Fall Focus will examine tools, technologies, and services aimed at making personal and commercial multimedia content more accessible and functional for end users.

Recent data from Parks Associates' primary consumer research finds significant numbers of U.S. consumers already embracing media personalization and creativity, particularly in such application categories as digital photography. For example, 7.7 million U.S. households are active users of DVRs, and 53% of this consumer segment is interested in accessing stored content in other locations in the home. In addition, 7.4 million U.S. households are active digital music application users and are nearly three times as likely to pay for music downloads and online music subscriptions. Keynotes, presentations, and discussions at this event will cover topics such as software tools for media editing and sharing, new designs and functionality for user interfaces (both graphic and physical), the growing role of niche content, and the changing nature of advertising and marketing in the digital age.
"The evolution of media personalization and access has changed significantly from the days of the remote control and car radio presets," said Kurt Scherf, vice president and principal analyst for Parks Associates. "Fall Focus will provide attendees with analysis and commentary from many companies shaping the future of media delivery and consumption. Attendees will leave with a fresh perspective on the critical role of the consumer in developing and selling a host of new solutions for both self -created and commercial media enjoyment."
Fall Focus events host 250 -300 executives and provide a full analysis and evaluation of the "focus" topic. Each event features speakers who are leaders in their industries, with Parks Associates' analysts providing consumer data and analysis of the topic. The moderator creates an interactive forum for each session, providing attendees with time to ask questions, network with peers, and actively investigate the "focus" topic.
Early sponsors for Fall Focus 2005 include Gold Sponsors Entropic Communications and Philips Semiconductor and Silver Sponsor Digital 5, Inc.
For more information on attending this event or participating as a sponsor, visit www.fallfocus.com. Parks Associates will be accepting speaker submissions for Fall Focus 2005 in June 2005.
About Fall Focus
Fall Focus seminars are targeted events providing a full analysis and evaluation of the "focus" topic. These seminars typically host 250 -300 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates' analysts.

Featured Product

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

C1M1 offers a truly significant reduction in transmission time in comparison to other communicators that rely on dial capture or data bus decoding. This can result in quicker response time to emergency situations which could save lives and assets. By providing both IP and cellular pathways, C1M1 provides the reliability installers are looking for in an alarm communicator. C1M1 eliminates port forwarding and extra fees for remote access. Installers can remotely upload/download programming changes to M1 controls over IP or cellular using ElkRP2. Consumers can control the M1 remotely via the free ElkLink mobile app and web portal, as well as eKeypad and M1 Touch Pro apps. Other IP-based software and interface partners can connect to the M1 control over the local network through C1M1. C1M1 also provides email/text notifications for arm, disarm, and alarm events. ELK-C1M14GSM supports GSM (AT&T/T-Mobile) networks and ELK-C1M1CDMA supports CDMA (Verizon) networks.