Brita Introduces AquaView Faucet Mount Filter - -Lets You See What is In (Now Out) of Tap Water

The Brita Products Company introduces the Brita ® AquaView faucet-mount filtration system. With the Brita AquaView you can see exactly what your filter is removing from tap water, proving your water is better -- right before your eyes.


Brita's New AquaView Faucet Mount Product Provides Clear Proof of Filtration Power - -Removable Panel Lets You See What the Filter Traps

Oakland, Calif. - April 18, 2005 - The Brita Products Company introduces the latest innovation in water filtration technology - the Brita ® AquaView faucet -mount filtration system. With the Brita AquaView you can see exactly what your filter is removing from tap water, proving your water is better - - right before your eyes.

The advanced design and filtration technology is comprised of a bundle of porous, hollow fibers surrounded by granular media to trap contaminants such as 98% of lead, sediment and chlorine (taste and odor). AquaView has a removable side panel which, when opened, exposes a unique window that allows you to see what the filter takes out of tap water. The filtration power can be seen as the filter changes color over time as it traps the sediment from tap water.

"With AquaView, seeing is believing. Whether your tap water contains fine sediment that collects over time or heavy sediment that is visible in a glass, you'll be able to see proof that it is being trapped by the filter," said Scott Sappenfield from The Brita Products Company.

In addition to the unique window, AquaView can easily switch between filtered water for drinking or cooking and unfiltered for washing and cleaning. AquaView also features an electronic indicator light that provides a reminder for when to change the filter, a helpful reminder for busy people. Each filter provides 100 gallons of filtered water, approximately four months for the average family.

Like other Brita faucet mount filters, AquaView attaches easily to standard faucets without any tools. The compact design maximizes valuable sink space, making it easy to fill large pots and wash dishes. Its streamlined profile and high -tech design make it a stylish and vital addition to any kitchen.

AquaView is certified by NSF International, the nation's leading independent test lab for the certification of water filtration products, to reduce chlorine taste and odor and remove 98% of sediment and lead that may be found in tap water.

Pricing & Availability
The suggested retail price of AquaView is $39.99. A 1 -pack AquaView filter is priced at $24.99; a 2 -pack is priced at $39.99.

Systems will be available in Winter 2005 at mass merchandisers such as Target, Wal -Mart, and Kmart and specialty stores such as Bed, Bath & Beyond and Linen n' Things.

The Brita Products Company, based in Oakland, California, is the leading maker of point -of -use water filtration products to improve the quality and taste of tap water. For more information on Brita and its products, contact 1 -800 -24 -BRITA or visit

* The contaminants or other substances removed or reduced by this water treatment device are not necessarily in all users' water.
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