Runco International Takes the Home Consumer Experience to the "Next Generation"

High-Definition Home Video Display Producer Lends Cutting-Edge Products to the NextGen Demonstration Home at April NAB Show in Las Vegas

UNION CITY, CALIFORNIA - March 22, 2005 -Visitors to the 2005 National Association of Broadcasters show in Las Vegas, Nevada will have a chance to see some of the most advanced high -definition video technology on the market. Runco International is including four displays from its world -class lineup in the NextGen Demonstration Home, which will showcase the new consumer experiences resulting from advances in broadcast technology. The NextGen Home, which will be in the South Hall of the Las Vegas Convention Center, will feature Runco's Video Xtreme™ VX -2c Projection System, and from the CinemaWall™ Series of flat -panel plasma monitors, the CW -50MC, and two CW -42HD models. Exhibits at the 2005 NAB Show will be open from April 18 - 21.

"Consumers are gaining a richer experience of the media at home as both home entertainment and broadcast technology advance," said Bob Hana, president of Runco International. "In the 2005 NextGen Demonstration Home, Runco International will show how its high -definition video displays bring consumers the quality content they want, with designs that elegantly complement any décor. Our projectors and flat -panel monitors are designed to provide high performance while easily integrating with a variety of interiors and high -end audio/video systems. The NextGen Home is a great opportunity for visitors to see those concepts in action, and to get the 'Runco experience' up close."

Runco International's VX -2c breaks new ground among DLP projectors by offering a 3 -chip configuration with 16:9 (1280 x 720) native resolution for home theater applications. As the first consumer projector manufacturer licensed by Texas Instruments for DLP, Runco and its engineers built the projector's optical light engine around 3 of TI's HD -2 Digital Micromirror Devices, eliminating the need for a color wheel -reducing mechanical complexity -and achieving superior clarity, color saturation, and contrast. The system won the Custom Retailer 2004 Excite Award.

The CW -42HD is a state -of -the -art HDTV ready, flat -panel plasma display monitor that offers a resolution of 1024 x 768 and a 16:9 aspect ratio. It is one of a few high -definition plasma displays capable of high -altitude performance, operating at up to 9,000 feet. This new model also features an anti -glare filter for diffusing direct light sources, making images easier to view under adverse lighting conditions.

The CW -50MC monitor integrates Runco's exclusive ViViX™ processing onto a modular card for the first time. This controller card contains all of the video processing circuitry necessary for superb image reproduction. The CW -50MC has a native resolution of 1280 x 768 to accommodate all HDTV sources, and maintains a viewing angle up to 160 degrees. The flat chassis measures 4 -1/2 inches deep, making it an attractive addition to any fashionable living room, family room, or great room.

About Runco International, Inc.

Founded in 1987 and currently headquartered in Union City, California, Runco International, Inc is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, Inc. visit the web at

# # #

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.