Dramatic Savings Now on 20 HDTV Products -- All-New Line of Value Oriented Standard Definition Digital TV (SDTV) Models Coming Soon
INDIANAPOLIS, March 14, 2005 - The RCA brand is targeting mainstream affordability for digital television with a diverse line -up of HDTV products for 2005 featuring advanced technologies, a wealth of convenience features, an array of screen sizes and cabinet designs compatible with any room décor at price points that will appeal to even the tightest individual budget.
Earlier this month, TTE Corporation, the developer and manufacturer of RCA brand television sets, announced the "RCA Home Court Advantage" promotion with dramatic savings on over 20 models capable of delivering widescreen HDTV images so lifelike that viewers will feel they're part of the scene.
Award winning RCA Digital TV products are on display this week at the annual Consumer Electronics Association HDTV Summit in Washington, D.C., where policy makers are debating when to end analog broadcasting and convert entirely to digital TV transmission and reception.
"We envision a watershed year for digital television in 2005 with the RCA brand taking the lead in delivering affordable new technology to the mainstream market," said Al Arras, President of TTE Corporation. "Among the RCA models coming later this year is a series of Standard Definition Digital (SDTV) televisions which will enable cost -conscious consumers to access digital programming at prices starting below $300."
"So whether you're a cinephile looking for the latest in ultra -thin Digital Light Processing HDTV or just looking to replace a worn -out analog set in the bedroom with a new digital model, there will be a solution from RCA," Arras added.
Seven Direct -View SDTV Models
Seven RCA brand direct -view models in 27 - and 32 -inch screen sizes will comprise the SDTV line -up with availability starting this summer. The SDTV models incorporate a built -in over -the -air ATSC tuner/decoder that will receive and display any of the 18 different digital TV formats and deliver DVD viewing quality for digital terrestrial broadcasts.
The new SDTV models feature 5 -channel favorite program listings in most models, a 5 -brand graphic equalizer in select models, comb filters to minimize "edge crawls" and other picture distortions, and component inputs. The new models will be available in both flat -screen and standard color TV picture tube formats.
SDTV models in the 27 -inch screen size will be available at suggested retail prices below $300 while 32 -inch models will start at suggested retail prices under $400.
DLP Models Featured in Promotion
The RCA Home Court Advantage promotion features 23 RCA and RCA Scenium high -definition digital television sets and monitors including 15 models based on Texas Instruments' Digital Light Processing (DLP(tm)) technology that offers dazzling picture performance in lightweight designs and space -saving slim -line cabinets. All the models featured in the promotion are available at national retail stores as well as independent retailers throughout the country.
Among the DLP HDTV Sets included in the promotion are the award -winning 61 -inch RCA Scenium Profiles HD61THW263 ultra -thin HDTV with a cabinet only 6.85 inches deep and weighing only 135 pounds. The industry's only DLP HDTV capable of hanging on a wall; the HD61THW263 was awarded several honors including the prestigious 2005 Best of Innovations for outstanding digital display, the highest honor accorded by the International CES Innovations Design/Engineering competition. Priced at only $6,999, the acclaimed model is joined in the Home Court Advantage promotion by the new 50 -inch RCA Scenium Profiles HD50THW263 that is available for $4,999.
Rounding out the DLP models are 12 fully integrated HDTV Sets that do not require a separate set -top tuner/decoder to receive HDTV broadcasts. Ten of the featured models include an integrated ATSC Tuner/Decoder plus Digital Cable Ready circuitry that enables the consumer to easily receive cable HDTV programming as well as over -the -air HDTV broadcasts without a separate digital cable set -top box.
Additional features include:
HDMI interface that combines video and audio into a single digital interface for connection with DVD players, set -top boxes and other audio/video devices
7 -Band Graphic Equalizer and Digital Audio Output for optimum connection of premium sound components
Audio outputs (L/R plus subwoofer) and analog A/V record outputs for recording digital programming on standard VCRs
CableCARD interface for easy connection to high -definition services over cable
Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward -looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward -looking statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward -looking statements due to changes in global economic, business, competitive market and regulatory factors. More detailed information on the potential factors that could affect the financial results of Thomson is contained in Thomson's filings with the U.S. Securities and Exchange Commission.
About TTE Corporation
TTE Corporation, a joint venture between TCL and Thomson, is a leading global television enterprise. Established in July 2004, TTE specializes in the R&D, manufacturing, and sales and marketing of television products. TTE offers a complete range of television products - from budget to premium, from basic features to high -end innovation, from analog to digital technology. TTE employs a highly -skilled workforce of over 29,000 personnel in five profit centers, five R&D centers and ten manufacturing plants around the world.
Telephone: (317) 587 -4450
Telephone: (317) 587 -4450
Pam Golden Loder
Golden Loder Associates
Telephone: (908) 889 -8300 x122
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