The SimplyBrilliant Family is Now Even Brighter!

Simply Automated Announces an Increased Power Rating for the SimplyBrilliant Family of UPB Dimming Transceiver Switches

SAN DIEGO, CA - February 23, 2005 - www.Simply -Automated.com, Simply Automated, Incorporated is proud to announce that the SimplyBrilliant™ family of Universal Powerline Bus (UPB) Dimming Transceiver Switches and In -Wall Controllers is now rated to 1000W. These new 1000W switches are available now. At the same time, Simply Automated is also announcing the discontinuance of the earlier 600W switches.


The SimplyBrilliant family of 1000W switches and in -wall controllers now offers the most flexibility available in wall -mounted switches and controllers. With its separate switch body and interchangeable faceplates, available in white, almond, ivory and black, the SimplyBrilliant Family allows the installer to select and/or upgrade switch functionality and color in the field, without having to remove the switch base from the wall. The SimplyBrilliant Universal Switch (US2 -30) accepts interchangeable faceplates ranging from a decorative single rocker style, to dual, triple and quad rocker versions that act as UPB controllers. Additional multi -button faceplates to be launched in the 2nd quarter of 2005 include 4 -button, 4 -button with single rocker, and 8 -button models with a choice of oval or thin bar button styles.

"By offering the 1000W switch and discontinuing the 600W version, we are making it easier for the installer to manage switch inventories at the jobsite - no more second guessing whether the correct switch was installed in the correct location," says Fred Kiko, President of Simply Automated, Inc. "And, because the switches are field -upgradeable, the installer has the opportunity to offer future upgrades in color and functionality to the end -user."

Simply Automated manufactures ultra -reliable, easy -to -install, home automation products for retrofit and new construction applications. Our line of reliable UPB -based control modules reduces installation costs and enables customized automation and management of appliances, lighting and other devices in homes and small offices, without the need for additional wiring in the walls. For additional information we invite you to visit www.Simply -Automated.com. Or you can contact us by phone during regular business hours at (800) 630 -9234.

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