SPEAKERCRAFT WINS INSIDE TRACK'S "SUPPLIER LOYALTY TEST" AWARD FOR TEN CONSECUTIVE YEARS

SpeakerCraft Continues to Set the Standard for OVERALL Customer Service

RIVERSIDE, CA: FEBRUARY 2005 - SpeakerCraft, America's original manufacturer of in -wall speakers, has for the 10th year in a row, received Inside Track's award for highest OVERALL ranking in the Custom Install Group Overall. According to Gisela Schoell, Editor of Inside Track, ³No other company has ever won first place Overall this many years in a row in the 21 year history of this survey. The closest other companies have come has been seven consecutive years. SpeakerCraft's performance of sustained excellence is truly remarkable.²


In 1995 Inside Track established a separate Custom Install Group in the Supplier Loyalty Test survey, which also asks dealers, in a side -bar question, to identify in each Group the company that offers the Best Price/Value. Once again this year, SpeakerCraft was voted No. 1 among Custom Install Companies for Best Price/Value. The company also finished in first place in its Group on 9 of Inside Track's 15 parameters. In terms of grades, SpeakerCraft dealers awarded the company top tier (A+, A, A -) grades on 13 of those 15 parameters, and in the case of Ease of Doing Business, Product Changes/Price Protection and, most importantly, OVERALL, SpeakerCraft was the only company in the Group to achieve top tier grades.

Inside Track's rankings included the following categories:

Parameter Grade Rank
OVERALL A - 1
Product Reliability A+ 1
Obtainable Profit Margins A+ 1
JIT Delivery A+ 1
Ease of Doing Business A 1
Product Performance A - 5
Product Innovation A - 3
Distribution Policies A - 1
Product Changes/Price Protection A - 1
Appropriate Assortment A - 2
Tech Support A - 2
Service A - 1
Ease of Installation/Use A - 1
Specialist Oriented Bus.Programs A 1
Quality of Sales Reps B+ 2
Brandname Recognition B - 5

Said Schoell, ³To achieve - and successfully defend - such an exalted position, SpeakerCraft has had to execute extremely well on the basics, but also had to push the envelope on all fronts. While companies who follow a loyalty -based business model need to be true to their bedrock principles, they also have to adjust to, and even anticipate, market changes. For their ten years at the top of the Custom Installation Group I extend to everyone at SpeakerCraft my warmest congratulations.²

SpeakerCraft, established in 1976, devoted itself for more than a decade to the design and development of architectural loudspeakers and became known as the prime OEM for many well -known, in -wall speaker brands in the field. In marketing its own brand, now one of the widest lines of architectural speakers in the industry, SpeakerCraft brings with it years of experience and a dedication to dealer satisfaction.

For further information about SpeakerCraft and its products, contact Leslie Stevens of Eclipse Marketing at eclipsemarketing@cox.net. Phone (949) 363 -5340. Or visit SpeakerCraft on the web at www.speakercraft.com. Address: 940 Columbia, Riverside, CA 92507. Phone: (800) 448 -0976, Fax (909) 787 -8747.

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