Success Of Integrated Systems Europe Exceeds Expectations

Success of Integrated Systems Europe Exceeds All Expectations, 2006 Edition Already On Course for Further Growth.

January 2005

Success of Integrated Systems Europe Exceeds All Expectations, 2006 Edition Already On Course for Further Growth.

• attendance figure in excess of 7,400 from 78 countries
• 220 exhibitors from 27 countries
• 50% of exhibitors rebooked for ISE 2006
• pre -booked stand space for ISE 2006 exceeding total for ISE 2005

Integrated Systems Europe, 28th January 2005 The RAI, Amsterdam.

On the final day of ISE 2005, Managing Director Mike Blackman,
confirmed the scale of the success of the second edition, announcing a total
of 7,401 visitors, with more attendees on the first day than
for the entire inaugural edition. He also announced that pre -bookings for
ISE 2006 have exceeded the total space sales achieved in 2005.

"The success of the second edition of ISE has firmly positioned it as
"the European Systems Integration meeting point", stated Blackman. Double the size and boasting over twice as many visitors than at last year's event undeniably confirms it as the largest single pan -European event, offering an umbrella platform for the systems integration industry across commercial, industrial and residential applications.

Blackman congratulated the co -hosting industry trade associations - CEDIA, InfoComm and NSCA, on their success at establishing ISE as an event of equal importance and representation across all three industry sectors, and thanked the ISE Advisory Committee, made up of exhibiting companies across all three sectors, for their co -operation in its positioning and marketing.

Blackman's announcement confirmed the opinions expressed almost universally by exhibitors relating to the success of the event. Even before the final day, Ron Schouwenburg, Product Marketing Manager, Visual Display Systems, Mitsubishi Electric Europe, opinioned that: "ISE is one of the few shows that is really into the business itself, and that it was now a major plank of our business strategy."

Ian Collis Vice President of Marketing, Sony Europe enthused: " We felt that ISE was a good forum for us to showcase our Displays, Digital Signage and IP networking capabilities to a key audience across Europe. We were impressed with the quality of visitors we have seen and believe that it has helped us achieve our overall objective of raising awareness and demonstrating our commitment to the marketplace."

Speaking for Philips Consumer Electronics, a first time exhibitor, Marketing
and Communications Manager Kathleen Trootsters, explained: "We were
impressed with the range of visitors, from all over Europe and beyond." Lars
Van den Heuvel, Product Marketing Specialist, Bosch Security Systems BV,
concurred, stating" We've talked to a lot of new companies and made many new international contacts. We did not expect it would be so successful."

Karin Höhing, Marketing Manager, Conference and Presentation, Beyerdynamic GmbH, reflected the mood throughout the event commenting: "visitors have been quality visitors" and confirmed that the company would book additional stand space for next year's show. For Jamo, Business Manager Bjarne Jřhnke commented: The good balance between those attending from the commercial and residential sectors offered excellent opportunities for cross fertilisation between the two."

Manfred Freiberger, Director International Sales and Marketing, Stewart
Filmscreen Corporation, noted the success if the company's participation in
the educational programme. In particular the three hour training class by
Don Stewart, which completely sold out. He stated: "now we have a show in Europe, where we want it and need it."

Before the close of ISE 2005, over half the exhibitors had re -booked for the next event. With the majority opting for larger booths, ISE 2006 already exceeds the total stand area of this edition and is on course to increase by at least 50% next year.

In true European spirit, the third edition of ISE is set to take place
in Brussels, providing a central European location at the heart of the EU
community. Brussels has been chosen because of its accessibility with good
road, air and high -speed rail connections with other major European cities,
including London, Paris and major German cities. ISE 2006 will be held
at the Brussels Expo, 1st - 3rd February 2006. The show will occupy Halls 5
and 6, accommodating the anticipated rate of growth in both numbers of
exhibitors and attendees alike.


For further information contact: Anna Webb at Litmus Communications:
Tel: + 44 20 7249 6226 Email:

Or: ISEurope's Managing Director Mike Blackman:
Tel: + 49 810 289640 Email:

ISEUROPE is jointly sponsored by the three leading electronic systems industry associations: the Custom Electronic Design and Installation Association ® (CEDIA®), the International Communications Industries Association ® (ICIA®), and the National Systems Contractors Association ® (NSCA®). All are international organizations serving a combined membership of more than 8,000 companies and individuals in over 70 countries.

CEDIA® ( is a global trade association of companies specializing in planning and installing residential electronic systems. ICIA ( is the premier trade association for the professional audiovisual communications industry, and founder of InfoComm, the conference and trade exposition for audiovisual communications professionals. NSCA ( is the leading trade association representing the commercial electronic systems industry.

For further information about ISEurope 2005 trade show, please visit the ISEurope website at:

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