POGO! PRODUCTS INTRODUCES EZPOWER UNIVERSAL REMOTE, THE FIRST BATTERY -FREE REMOTE CONTROL

PoGo! Products, Ltd. (OTC BB: PGOI) today introduced EZPower Universal Remote, the first remote control that runs without the need of any batteries.

Brea, Calif., January xx, 2005 - - PoGo! Products, Ltd. (OTC BB: PGOI) today

introduced EZPower Universal Remote, the first remote control that runs without
the need of any batteries. A simple winding of the built -in jog shuttle will
store enough power for seven days of all -function use. Users will never need
to worry about changing their remote control batteries again.

EZPower is the newest addition to PoGo! Products' successful line of remote
controls and is truly a first -of its kind. Besides the ability to run without
batteries, EZPower Universal Remote is a powerful remote which can control up
to six devices: TV, VCR, Cable, SAT, AUX and DVD Player.

`EZPower Universal Remote is truly a new innovation in remote controls,` said
Robin McSurly, VP of Sales and Marketing for PoGo! Products. `Not only will a
remote like this save the consumer money and the hassles of replacing
batteries, but also it is environmentally friendly.`

EZPower Universal Remote is available now, at a cost of $24.99.

For more information please contact Christine Fullerton at Media
Perspectives: Christine@mediaperspectives.com or 704 -582 -9326.

About PoGo! Products, Inc.
PoGo! Products, Inc. is a developer and marketer of innovative,
industry -first personal technology products, led by industry veterans who are proven
leaders in the consumer electronics industry. Corporate headquarters for PoGo!
Products and home base for sales and customer service is located in Brea, Calif.,
with all manufacturing of product done in Asia with engineering teams in both
locations. http:// www.pogoproducts.com

Certain statements in this press release constitute forward -looking
statements within the meaning of the Private Securities Litigation Reform Act of 1995,
as amended. Additional information concerning forward -looking statements is
contained under the heading of risk factors listed from time to time in the
Company`s filings with the Securities and Exchange Commission. We do not assume
any obligation to update the forward -looking information.

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