Sony Showcases Unique Range Of Integrated AV Solutions At Integrated Systems Europe 2005

Sony's innovative tools provide new ways to interact with multimedia information in the office and on the move.

Latest digital infotainment, security and observation technologies demonstrate SCOPE of high performance in networked environments Amsterdam, 27 January 2004 - Sony will be demonstrating its complete range of integrated audiovisual (AV) professional solutions for the first time at Integrated Systems Europe 2005, (Stand 318, RAI).


Drawing on the theme of SCOPE: Share; Create/Communicate; Observe; Present; Educate/Entertain, Sony's innovative tools provide new ways to interact with multimedia information in the office and on the move. Sony's latest array of products for easy integration into networked environments to be featured at ISE includes:

SHARE: PCS G70 and PCS TL50 - Share ideas, plans and actions with
colleagues and customers through videoconferencing. Available at the click of a button, the Sony line -up ranges from a desktop executive system to high -end system integration models.

CREATE: Sony DVCAM, DVStation editing system with Sony Vegas, HDV,
HDC -X300 and Anycast Station - Create and communicate professional audio/visual content for websites, digital signage applications and TV stations. Sony's innovative Anycast Station is an all in one solution for live event coverage offering an integrated video switcher, audio mixer and LCD monitor. In addition to playing out to display devices such as plasmas or projectors, it also has built -in web -streaming functionality. The affordable entry point to the world of High Definition, Sony HDV Camcorders record pictures at 1080 line resolution onto a standard DV format cassette, as well as offer recording/playback compatibility with DVCAM. Sony's new HDC -X300 compact high definition camera is an ideal solution for broadcast and professional customers looking for an entry point into the world of high -definition.

OBSERVE: A full line up of Network Video Monitoring solutions -
Observe patterns in peoples' routes through Sony CCTV and Network Video Monitoring solutions. In -store observation gathers visual data of peoples'
movements in any area and RealShot Manager centralises control of IP cameras, anywhere in the world, from one place.

PRESENT: Sony's range of flat panel displays and projectors - Present
information and grab people's attention across the right medium using Sony's range of 17 to 50 -inch plasma and LCD display screens and if you require a screen size up to 300 -inch then Sony offers a wide range of Projectors as well. Besides portable and wireless Air Shot LCD Projectors, the installation projectors can be used for rear projection with Holo Screens as well.

EDUCATE/ENTERTAIN: A suite of visual solutions through Retail TV,
SXRD Projectors and Home Cinema technology - Educate/entertain target audiences with tailored and seamless communication that delivers the best viewing experience. Impress with the worlds best Full HD picture quality from Sony's SXRD Projectors: SRX -R110 the highest -resolution "4K" for Digital Cinema and other large -venue systems and the Qualia 004 for an ultimate Home Entertainment experience. Using Ziris, the Sony digital signage editing and distribution solution, content creation and management can be streamed out to displays, any time and anywhere in the world.

"Sony is unique in being able to offer the entire range of content, software, hardware, delivery systems, finance solutions (including leasing), installation and servicing as well as the expertise to deliver a complete integrated AV solution." Said Ian Collis, Vice -President of Marketing for Sony Europe, who will be participating in a manufacturers' panel debate on Tuesday January 25th, RAI Centre. "It allows the user to control the complete communications network in a very easy and user -friendly manner, and target audiences with unrivalled play -back quality, 24 hours a day, 7 days a week."

The digital signage featured around the RAI are Sony PFM -42X1N plasma displays, each connected to a Sony NSP -1 network player and managed by the Sony Ziris software.

Models to be showcased at ISE are:

Displays:
32 -inch and 42 -inch LCD displays: the FWD -32LX1 and FWD -42LX1
17 -inch and 19 -inch multifunctional LCD displays: the MFM -HT75W and
MFM -HT95
23 -inch SDM -P234 LCD display
50 -inch plasma screen: FWD -50PX1N

Projectors:
VPL -CX80 LCD installation projector
VPL -PX41 LCD projector
SXRD LCD projector

Video Networking Systems:
PCS -TL50 desktop videoconferencing solution
PCS -G70NP videoconferencing solution
PCS -1P set -top system
PCS -11P compact system

Digital Signage:
New 2.0.8 version of the Ziris™ family of software solutions
Broadcast & Professional Video:
DVCAM range of camcorders and VTRs (including the award -winning DSR -PD170P)
The Anycast Station: a unique portable solution incorporating video switching and audio mixing
Sony's HVR -Z1E: a professional compact camcorder providing HDV with the 1080i Standard
HVR -M10E: a compact Video Tape Recorder (VTR)
HDC -X300 compact high definition camera
HDVStation: the next generation DVStation platform, which is both DV25 and HDV compatible
DVStation with Sony Vegas: providing network attached central storage with a full media asset management layer

For Further information please contact:
Tiziana Tedoldi, Sony Europe PR, Sony Europe, tel: +31 20 658 5604,
mob: +31 610 925 450, fax: +31 20 658 5620, email:
Tiziana.Tedoldi@eu.sony.com,
web: www.sonybiz.net

About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and B2B markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century.

In Europe, its business division is now a leading supplier of broad horizontal communications solutions as well as magnetic and optical storage solutions. Amongst others, Sony Business Europe's market segment solutions and service & support packages are targeted at organisations in the Healthcare, Media, Retail, Large Venues and Transport sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators.

For more information please visit www.sonybiz.net/media.

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