Phoenix Gold® Launches Carver Digital™

New Division to Develop and Market Premium Products for Audio Enthusiasts, Emphasizing High-Quality Performance and Service

FOR IMMEDIATE RELEASE


CONTACT:
Phoenix Gold International, Inc.
Rusty Bennett /503 -978 -3349 Voice
rbennett@phoenixgold.com

J. B. Stanton Communications
860/542 -1234 Voice • 860/542 -0005 Fax
Stan Pinkwas / [718] 788 -7777 Voice stanp@jbstanton.com
Bryan Stanton / jbs@jbstanton.com

Phoenix Gold® Launches Carver Digital™

New Division to Develop and Market Premium Products for Audio Enthusiasts, Emphasizing High -Quality Performance and Service

CES 2005, LAS VEGAS, Jan. 6, 2005 - Phoenix Gold International, Inc. has announced the formation of Carver Digital™, a major new division dedicated to developing and marketing innovative premium audio products, at the International Consumer Electronics Show and previewing today in Las Vegas.

Carver Digital™ will introduce a line of new audio products, many incorporating the latest digital technologies, at CES. The new Carver line will be sold through specialty shops that cater to audio enthusiasts who desire high quality products with outstanding performance, and who seek the highest level of personal service. These shops all provide upscale custom home theater installations. Carver Digital™ will be positioned between Phoenix Gold's Carver and Carver Professional divisions, and offer products priced from the mid to high end of their categories.

"We're very excited to be able to launch Carver Digital," said Phoenix Gold President Roland MacBeth "This represents an important step in our effort to restore the Carver brand as an innovative, leading participant in the audio marketplace, and in expanding our ability to create and market products consumers want and need."

Carver Digital's first products encompass a variety of home audio and home theater essentials, as well as an important new whole -house audio standard. They include the dual -zone HTP 9.1 Home Theater Processor with Motorola Symphony™ -based digital audio technology supporting the latest surround sound decoders; the multichannel HTA 5.1 Home Theater Amplifier, featuring a high -current, high -speed modular design built for quality and reliability; three two -channel M -Series Power Amplifiers, ideal for use in audio systems, including whole -house and multiple -zone systems; the front -firing SW -500DC and SW -350DC Subwoofers, compact 12 - and 10 -inch models notable for their high -pressure, high -output performance; and the NeoSys Audio Distribution System, a new digital multi -source, multi -zone, two -way technology for easily managing whole -house audio.

They can be seen with other fine products from Phoenix Gold® in Booth 20968, Las Vegas Convention Center, during CES.

Phoenix Gold International, Inc. founded in 1985 and located in Portland, Oregon, designs, manufactures, and sells innovative high quality, high performance electronics, accessories and speakers to the audio market. The Company's products are used in the car audio aftermarket, professional sound installations, and in custom audio/video and home theater applications. Products are sold under the brand names Phoenix Gold®, Carver®, Carver Digital™, Carver Professional™, and AudioSource®.

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