DisplaySearch and Industry Leaders to Discuss the Outlook for Monitors at Upcoming US FPD Conference

DisplaySearch, along with executives from HP, LGE, Philips and Sony will reveal their outlook for the desktop monitor market and for key market and technology trends at their upcoming 7th Annual DisplaySearch US FPD Conference.

AUSTIN, TEXAS, January 11, 2005 -DisplaySearch, the worldwide leader in flat panel display market research and consulting, along with executives from HP, LGE, Philips and Sony will reveal their outlook for the desktop monitor market and for key market and technology trends at the upcoming 7th Annual DisplaySearch US FPD Conference in San Diego, California on March 1 -3. LCD desktop monitors took back their lead over CRT desktop monitors in Q3'04, and LCD desktop monitors are the display industry's largest application. These two factors mean that the LCD desktop monitor market is clearly one of the FPD industry's most critical areas and benchmarks, predicted to grow even larger -reaching a total worldwide penetration rate of 66% in 2005, up from 51% in 2004. With this year's theme of Survival of the Fittest: Managing the Peaks and Valleys of Supply and Demand, the conference will be held alongside the world -famous Torrey Pines Golf Course at the Hilton La Jolla Torrey Pines. Industry executives participating in the much -anticipated Desktop Monitor Market Outlook and Trends session on March 1 include.



John Morris, Vice President, Display Business Unit, HP -As the #2 worldwide monitor brand in 2004, Mr. Morris will discuss HP's role as a dominant force in the market and how the company maneuvers its way successfully in a very competitive landscape.

Craig Rathbun, Director of Monitor Marketing, Philips -Mr. Rathbun will discuss Philips' success in consumer brand recognition and the current challenges associated with capitalizing on that strong brand recognition to promote the sale of desktop monitors in the corporate B2B market -the market which holds the majority of worldwide sales for LCD monitors.

Chris Neff, Director of Marketing, US IT Brand Division, LG Electronics (LGE) -As the #4 worldwide brand but only the #11 US brand of LCD monitors shipped in 2004, LGE will bring a unique perspective to attendees: a company with a strong worldwide brand continually pushing a growing presence in the US. Mr. Neff will also discuss LGE's vertical integration with LG.Philips LCD.

Jim Neal, General Manager, Display Product Marketing, Information Technology Products Division, Sony -As the best known brand in the business, Mr. Neal will present Sony's successes and strategies in the market, which have included the re -creation and re -launch of its desktop display business during the past year.
This session will be introduced and moderated by Chris Connery, VP of Desktop Monitor Market Research at DisplaySearch, who will provide an industry overview, forecasts and technology projections for the desktop monitor market.

Other questions will be discussed, including

If the market does reach a forecasted yearly penetration of 66% in 2005 and 74% in 2006, how long will it take for LCDs to eliminate CRTs completely from the desktop? In addition, what will be next for LCDs on the desktop? Will larger format, high resolution, wide aspect ratio desktop monitors be the 'next big thing' on the consumer's desktop -at home and at work?

Why are companies being challenged to build a presence in both the B2B and B2C markets in an oversupply scenario, with prices falling rapidly? And how can they succeed?

What are the new developments in monitors? Will multi -function monitors continue to grow more popular, bridging the gap between the IT and PC worlds and being the focal point for the much talked about convergence? Are consumers truly using multi -function monitors in both PC and TV modes?

Do trends favor the use of dual -monitors in the workplace and wide -aspect ratio monitors in the home?

In addition to the desktop monitor session on Tuesday, March 1, other sessions will cover the desktop monitor market from the perspective of developments in materials, electronics, TFT LCD supply/demand, pricing, and channel trends. Day 1's keynote will be given by Morgan Stanley's Director of IT, Adam Taubman. Addressing the challenges this large IT buyer faces today, Mr. Taubman will talk about what his company looks for from its PC and monitor suppliers and how it leverages the cyclicality of the PC market -highlighting specifically how the needs of large enterprise corporations are radically different from the display needs of individual consumers.

Other companies confirmed to present include Analog Devices, AUO, BOC Edwards, CIBC, Citigroup, Clairvoyante, CMO, Corning, Eastman Chemical, Genoa Color, HP, iFire, InFocus Corporation, Kodak, LG Electronics, LG.Philips LCD, Litrex, Lumileds, Mayo Clinic, Morgan Stanley, Motorola, Nitto Denko, Orbotech, Philips, Philips Semiconductors, Photon Dynamics, Pixelworks, Planar Systems, RiTdisplay, QUALCOMM, Samsung Electronics, Samsung LCD Business, Samsung SDI, Scala, ScanVue, Sharp, Silicon Image, Sintek, Sony, Syntax Groups, TAITRA, Toshiba, UBS Securities and Wellypower.

Sponsors of the event are

Gold -Analog Devices, LG.Philips LCD, Samsung LCD Business, Syntax Groups and The Taiwan External Trade Development Council (TAITRA)
Bronze -California Micro Devices and Toshiba America Electronic Components and USDC
Media -CustomRetailer, Dealerscope and HomeToys

Contact Kendra Smith for more information on registration, sponsorship and exhibits by calling 512 -459 -3126 x107, emailing kendra@displaysearch.com or visiting www.DisplaySearch.com/usfpd2005.

Reserve your hotel room by January 26, 2005 and be eligible to win a Syntax OLEVIA LCD TV! Attendees who meet this hotel deadline will be automatically entered into a raffle to win a brand new LCD TV. The winner will be announced at the event. Please call the Hilton La Jolla Torrey Pines at 858 -558 -1500 and reference `DisplaySearch` to receive the special conference rate of $189/night, while availability lasts.

About DisplaySearch

DisplaySearch is the worldwide leader in market research and consulting for the flat panel display (FPD) industries. Founded in 1996, DisplaySearch serves a growing multinational client base, with an extensive array of market intelligence reports, advisory services, and global business conferences. The firm surveys the entire display industry food chain, including component and equipment manufacturers, display producers, OEMs, distributors and retailers. From this comprehensive vantage point, DisplaySearch prepares a valued suite of market forecasts, technology assessments, studies and analyses, and produces influential industry events worldwide. The firm is comprised of a core team of 18 analysts, located in Japan, Korea, North America and Taiwan. DisplaySearch is headquartered in Austin, Texas, with regional operations in Chicago, Houston, San Jose, Seoul, Taipei, Tokyo, and the company is on the web at www.displaysearch.com.

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