Advanced Media Introduces "QuattroDrive" Four -in -One Media Drive

New RIDATA-Brand Stand-Alone Unit Is Perfect Combination of Company's Two Core Products: Optical Media and Flash Cards

CES South Hall Booth# 36811 - January 3, 2005 -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, has added another innovative product to its line. "QuattroDrive" is an ultra -versatile four -in -one media drive that may be used as a: 1) flash memory -to -CD burner; 2) digital media player; 3) multi -card reader/writer; and 4) external CD -R/RW writer. It is a perfect blend of the company's core competencies in optical media and flash card technologies.


"Offering four separate functions, "QuattroDrive" is perfect for individuals or SOHO operations who have really taken to the digital age," stated Andy Huang, Advanced Media (RITEK USA) Marketing Manager. "Users can easily store or backup their digital photographs or videos, enjoy their digital entertainment devices, or produce their own CD/DVDs from new or existing materials. With USB 2.0 connectivity, it offers user -friendly plug -and -play operation."

As a flash memory -to -CD burner, users can save photos and movies that are stored on a flash memory card directly to a CD for permanent storage or backup. The digital media -player mode allows users to enjoy their favorite audio CDs, MP3s, VCDs, JPGs, and more through direct connection to virtually any TV or PC.

With the multi -card reader/writer function, users can read/write photos, video, audio, or data from/to many of the most popular flash memory -card formats. As an external CD -R/RW writer, the unit easily connects to a PC to burn CD -R/RW discs via hi -speed USB 2.0 connectivity.

The RIDATA "QuattroDrive" is compatible with nine of the most popular flash formats: CompactFlash Types I and II; Microdrive™; SmartMedia™; MultiMedia™; Secure Digital™; Memory Stick™; Memory Stick™ PRO; and Memory Stick™ PRO Duo (with adapter).

It is also compatible with a dozen CD/DVD formats: DVD; CD -R; CD -RW; Audio CD; Photo CD; Mixed Mode CD; Mini CD; CD -RW; Video CD; Data CD; Extra -Hybrid CD; and Biz -Card CD.

The unit supports Windows 98SE/ME/2000/XP with USB 2.0 support for DVD combo drive and card reader, as well as Mac operating system 10.2.6 with USB 2.0 support for DVD combo and card reader access.

Colorful eye -catching packaging includes a fold -over cover with detailed picture graphics on how each mode operates. The unit is shipped with a free 10 -pack of RIDATA CD -R discs; S/W driver CD; all -in -one remote control device; video, audio, and USB cables; and a DC adapter. It measures 6" (l) x 6" (w) x 1.3" (h), and weighs 1 pound 3 ounces.
The RIDATA "QuattroDrive" four -in -one digital media drive is available for immediate shipping. It will feature competitive street pricing.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

"2004 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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