Crestron names new public relations manager

Industry marketing pro presses Crestron

ROCKLEIGH, NJ, December 27, 2004 - Crestron Electronics, Inc. proudly announced today the addition of Jeffrey Singer as its new Public Relations Manager.

Singer brings twelve years of industry experience in sales and marketing, including public relations. He joins Crestron from F.M. Valenti, Inc. where he worked as an independent sales rep. Previously, Singer was the Vice President of Sales and Marketing for Knox Video Technologies, an AV routing switcher manufacturer.

Singer's strong relationships with publishers and dealers will greatly intensify Crestron's visibility in various market segments and positively impact its industry leading position.

"I couldn't be more excited to join a team of the brightest, most highly motivated, innovated professionals I've ever met. Crestron is the market leader in a highly dynamic industry. As technology changes and market demands change, Crestron continues to define integrated solutions and set the standard," said Singer.

"Jeff's enthusiasm for our industry along with his marketing expertise will be a great asset to Crestron," said Gina Lauria, Marketing Manager. "He has the energy to keep Crestron's award -winning products and solutions in front of the AV media and top of mind for our customers."

Singer confidently observed, "My challenge is to clearly and concisely convey to the various industry communities the positive effects of the multitude of exciting developments that are constantly happening at Crestron."

While at Knox, Singer successfully teamed with the press and integrators, keeping the manufacturer, its products and installations in the forefront of trade communications. Now, with the full complement of resources available at Crestron, he will certainly make Crestron ubiquitous throughout the industry.

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