BELL'O FIRST TO INTRODUCE THE LOOK OF LEATHER IN A/V FURNITURE DESIGNED FOR FLAT SCREEN TV'S

New Leather Look Furniture Debuts on Show Floor at CES 2005

MORGANVILLE, N.J. - - Bell'O®, the design leader in Contemporary luxury audio/video furniture, will introduce its extraordinary new collection featuring the leather look for the first time ever at the 2005 International CES, being held January 6 -9, 2005 in Las Vegas. The Bell'O exhibit (located at Booth #13634, Central Hall 3 -5, Las Vegas Convention Center) will allow attendees to see how to complement their latest slim TVs and audio equipment with furniture that enhances any home décor.


Ed Stravitz, CEO of Bell'O International said, "Consumers are truly embracing HDTV, plasma, LCD, and all types of flat -panel televisions like never before and combining them to create home -theater systems where the presentation can be as good or even better than the local multiplex. But often, a high -end audio/video equipment investment is being severely compromised by the furniture it is placed on! Bell'O has responded to the overwhelming demand by introducing a new collection of better home theater furniture designed exclusively for the digital future as well as bringing grace and function to any home."

The Bell'O Advantage

The Bell'O line of better modern furniture is constructed of durable and scratch -resistant steel. Shelves are tempered -safety glass and the assortment of sizes easily handles all the requirements of today's sophisticated home theater systems.

A Sampling of the Bell'O Exhibit at 2005 CES

Headlining the New Bell'O Introductions for 2005 are:

"The Design Breakthrough" - The AVS -2663 - with the Leather Look!!
Bell'O is proud to introduce this (patent pending) model with star billing - for the AVS -2663 truly makes any flat -panel TV up to 63 inches wide stand out as the star of your entertainment center. Featuring an elegant leather look and constructed of high quality, two -tone scratch -resistant, powder -coated steel and tempered -safety glass, this unit adds freshness to the surroundings, blends in extremely well with all décor and will still look great years from now. This model
(63 ½" W x 21"H x 20 ½"D) accommodates up to six separate audio video components with room for a center channel speaker, so all your complete home entertainment system is displayed within one centralized location. It will be available in February with a suggested list price of $900.

"One Great Style, Three Great Sizes"
As TV sizes grow and the fashion moves away from floor standing projection to slimmer profiles, dealers find that they need to maximize their available sales floor space and utility of displays. Two Bell'O collections offer you that flexibility of display to assist dealer inventory management.

The AVS -2572, AVS -2563, AVS -2552
This three -piece collection fits the most popular new TV sizes. Measuring over six feet wide,
with a two -tone sweeping curved design and sitting on stately legs, the Bell'O AVS -2572
(73 ½" W x 19 ½" H x 24" D) is crafted to display the largest TV sets up to 70". The AVS -2563
(63" W x 19 ½" H x 23" D) accommodates TVs up to 63", and the AVS -2552 (52"W x 21" H x 22" D) handles sets up to 52". They are available now at suggested list prices from $750 to $1200.

The AVS -422T, AVS -522T and AVS -622T
For truly modern interiors where a clean, sleek look easily becomes part of the ambiance, Bell'O offers a better solution available in three of the most popular sizes. The AVS -522T (52"W x 21 ½"H x 19 ½" D) and AVS -622T (63"W x 19 ½"H x 20"D) join our industry leading AVS -422T (41 ⅓" W x 24 ½" H x 22" D) to complete this series of fast moving furniture solutions for the leading TV sales volume models covering televisions up to 63" with all companion audio/video components plus a center channel speaker. And like the 422T, the new 522T and 622T contain a smooth, seamless titanium finish. They are all available now at suggested list prices from $350 to $650.

With a home theater system comes the inevitable jumble of messy cables and ugly wiring.

For more answers to your entertainment center needs, http://www.bello.com/faq.asp.

About Bell'O International

Bell'O, founded in 1988, is a designer and manufacturer of audio/video furniture systems, enhanced with beautiful Italian Contemporary Furniture designs, to accommodate various types of home entertainment components in their entertainment centers. Our intention is to fit Bell'O furniture in any home setting with its state -of -the -art audio furniture, audio video furniture, home theater systems, entertainment centers, speaker and TV furniture. In the 1990's Bell'O added projection TV systems and in 2002, added its state -of -the -art plasma TV furniture.

Headquartered in Morganville, New Jersey, Bell'O has design studio locations in Italy and the USA with manufacturing facilities in Italy as well as other countries around the world.

Bell'O products are available only through authorized retailers. All Bell'O furniture models are patented or patent pending.

Call Bell'O at (732) 972 -1333 for the name of an authorized retailer near you or visit us online at http://www.bello.com

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