Framestore CFC invests in JVC's DLA -HD2K

Framestore CFC, the largest Computer Animation, Digital Intermediate and Visual Effects company in Europe, has been wooed by the special image qualities that JVC's HD2K high definition projector can achieve.

(Soho, London) - Framestore CFC are in the process of building four new colour grading and digital intermediate production suites in Soho and each will have its very own HD2K projector. One suite has already been completed

and the other three will be finished in January, 2005.

The HD2K is being used on forthcoming feature film productions including 'The Proposition' and Royston Vasey's 'League of Gentlemen.'

Michael Cowler, Senior Engineer at Framestore CFC explains why they chose the HD2K. "We wanted the biggest bang for our buck - period! Our essential criteria was the colour quality, the resolution, and the contrast ratio.
These are by far the strongest points of this projector."

The HD2K produces natural but deeply rich colours with a high definition resolution of 1920 x 1080i at 60Hz. It has an impressive contrast ratio of
2000:1 which allows for real cinema -quality blacks with smooth gradations and low noise. For these installations, the HD2K projectors are used with Filmlight's Baselight colour grading system and are calibrated using Truelight.

Given the technical needs of any colour grading facility, Framestore CFC needed to achieve a delicate balance. "The nature of our work requires the very highest specifications, but at the same time we resolutely wanted a solution which would be both cost -effective and future proof. The HD2K stood out from the pack. All other projectors offering the same level of technical specifications were far more expensive," states Cowler.

He adds, "At the end of the day, we want the real look of film and we aim to give our clients the 'ultimate cinema experience'. JVC's HD2K projector produces images that provide the richness and experience closer to that of film."

About JVC
JVC Professional Europe Ltd is a wholly owned subsidiary of Victor Company of Japan, Limited and is one of the world's leading manufacturers and suppliers of video and data -related products.

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