RIDATA Brand from Advanced Media Now Certified as an Authorized Primera® Media Partner

RIDATA Printable DVD+/-R Discs Using Primera Technology`s BravoPro™ Disc Publisher (DVD) and Signature Z1® CD/DVD Printer to be Showcased at CES 2005 Booth

CES Booth LVCC SO4/36811 -December 20, 2004 - - Advanced Media, Inc. (RITEK USA) and Primera Technology, Inc. have announced plans to display a hard to beat combination for producing brilliantly colored, inkjet printable discs. RITEK booth visitors at CES 2005 will be privy to demonstrations of RIDATA -brand DVD+/ -R inkjet printable discs coming to vivid, full color life with the best -selling Bravo II Disc Publisher or Signature Z1 CD/DVD Printer from Primera. Also exhibiting at CES will be Primera in South Hall 3 Booth 32059.

"We are pleased to be certified as an Authorized Primera Media Partner. Their printers are among the finest available and with the combination of high quality RIDATA printable DVD's and Primera's printers, users can now custom design vibrant professional disc graphics on their PC or MAC®, then print
directly onto our printable RIDATA DVD+/ -R discs," stated Andy Huang, Marketing Manager for Advanced Media (RITEK USA). "Together, this top of the line combination creates a dazzling to see, accurate to record RIDATA printable DVD for either professional or personal applications."

"RIDATA discs exhibit all of the outstanding characteristics we look for when approving media for use with our printers," stated Mark D. Strobel, VP of Sales and Marketing for Primera Technology. "The discs dry quickly, have bright and vibrant colors, and of course, are top -notch in their recording abilities. We're pleased to have approved this superior media for use on our complete range of products, which includes inkjet and thermal printers as well as our Bravo II and BravoPro Disc Publishers."

The RIDATA inkjet printable DVD+/ -R disc has a 4.7GB capacity and is available in 4x or 8x speeds, featuring a specially formulated white printable surface. Consistent high -quality recording and compatibility with a wide range of DVD players mean the RIDATA printable disc is perfect for
virtually any copying need where a cost -effective, customized disc face is desired.

Primera's Bravo II and BravoPro Disc Publishers are the world's first and only CD/DVD duplication and printing systems with 4800 dpi capability, USB 2.0 functionality, and AccuDisc™ Technology. Instead of copying and labeling discs one at a time, Bravo II is designed for hands -free, automatic production of up to 50 CDs or DVDs. BravoPro is a two -drive system with 100 -disc capacity. The professional -grade Primera Signature Z6 CD/DVD printer offers six -color printing for true photo -quality output. It produces more natural looking photos, brighter and more vibrant colors, as well as more gradual smoothing of shades and gradations.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.
For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control. The Advanced Media RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DVD -RAM, flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market. The company is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. Visit Advanced Media at: www.ritekusa.com.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD / DVD duplication and printing equipment. Primera is known for its popular Signature® line of CD / DVD printers and the world's best -selling Bravo II and BravoPro Disc Publishers.

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1 -800 -797 -2772 (USA and Canada). Outside of the USA and Canada, call (763) 475 -6676 or FAX (763) 475 -6677. E -mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49 -(0) 611 -92777 -0, by FAX at +49 -(0) 611 -92777 -50 or by e -mail at sales@primeraeurope.de

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For Advanced Media:
Carol Warren,
Antarra Communications
714 -891 -3660

For Primera Technology,
Amie Hoffner
Primera Technology
763 -475 -6676

2004 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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