Advanced Media Adds Pro Series Flash Memory Cards To RIDATA Electronic Storage Media Products at CES

Pro Series Formats Include CompactFlash, MultiMedia™, and Secure Digital™. The New Formatted Cards Offer Large Capacities and Ultra-Fast Speeds


Advanced Media Adds Pro Series Flash Memory Cards To Its
RIDATA Electronic Storage Media Products at CES

CompactFlash, MultiMedia™, and Secure Digital™ Formatted Cards Offer
Large Capacities and Ultra -Fast Speeds

CES South Hall 4 - Booth #36811 - - In response to the growing usage of flash memory cards by the professional sector, Advanced Media, Inc., a subsidiary of RITEK Corporation, the world's largest optical media manufacturer, has introduced a PRO Series of memory cards to its popular RIDATA brand lineup. The new line includes: CompactFlash PRO, MultiMedia Card PRO, reduced -size MultiMedia Card PRO, Secure Digital™ PRO, and mini Secure Digital™ PRO. Each format is available in assorted capacities.

"Our new PRO Series of flash memory cards recognizes the need for ultra -fast read/write capability and heavy -use product reliability and durability by professionals working in fields such as photography, art, music, education, and audio/visual," remarked Frank Yeh, VP of Sales and Marketing for Advanced Media (RITEK USA). "Each card in the Series is made from the most advanced, high -density memory and controller components, and is capable of delivering unbelievably fast write times for even the largest digital files."

The discs are compatible with virtually all notebook PCs, PDAs, MP3 players, digital cameras, cell phones, and pagers. They are an ideal way to back up or store critical data, images, or documents as well as an efficient manner to take important files to another location.

The RIDATA PRO Series lineup includes:

CompactFlash PRO - with an ultra -fast 52X write speed and low power consumption that extends battery life. It is available in capacities of 128MB, 256MB, 512MB, 1GB, 2GB, and 4GB.

MultiMedia Card PRO - fully complies with the MultiMedia Card specification and works seamlessly with camera -integrated mobile phones. It is available in capacities of 128MB, 256MB, 512MB, and 1GB.

SecureDigital PRO - has a 66X ultra -fast write speed that exceeds expectations and is compatible with over 2000 digital media devices. It's available in 128MB, 256MB, 512MB, and 1GB capacities.

Mini Secure Digital PRO - an ultra -compact form factor with a blazing 66x ultra -fast
Write speed and is compatible with all digital devices featuring a MMC/SD slot with the use of an adapter. It is available in capacities of 32MB, 64MB 128MB, 256MB, and 512MB.

Reduced Size MultiMedia Card PRO - an ultra -compact form factor that is compatible with all digital devices featuring a MMC/SD slot with the use of an adapter. It is available in capacities of 32MB, 64MB 128MB, 256MB, and 512MB.

The RIDATA PRO Series of flash memory cards is available at leading retail outlets, both online and brick -and -mortar stores.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

The Advanced Media RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, DVD -RAM, flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 x268 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


-30 -

Contacts:
For Advanced Media:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

"2004 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

Featured Product

ELK Products -M1 GOLD with Two-Way Wireless

ELK Products -M1 GOLD with Two-Way Wireless

The M1 Gold Security & Automation Control combines security, fire, energy management, lighting, and access control to provide total control of the home. Easily integrating with products of industry partner manufacturers, M1 controls offer a truly customized solution. With remote access capabilities and simple, user-friendly interfaces, M1 keeps homeowners informed and in control, anytime, anywhere! ELK's Two-Way Wireless family of products for the M1 offers a truly secure and reliable wireless solution with cutting edge techniques such as frequency hopping and UL approved jamming detection to defend against interference, hacking, and jamming. Advanced features ensure reliability, extend battery life, and provide innovative security enhancements including wirelessly interconnected smoke detectors, motion detectors with built-in security/convenience lights, and key fobs with a system status inquiry button, allowing users to see if an alarm has been activated before entering the home.