Media Adapter Companies Missing Their Market

Technology companies developing digital media adapters (DMAs) have made a gross miscalculation in emphasizing network ownership for their products, according to Digital Media Adapters and Receivers, a new study by Parks Associates.

For Immediate Release

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113
Email: sales@parksassociates.com


Media Adapter Companies Missing Their Market

Dallas, Texas November 4, 2004 - Technology companies developing digital media adapters (DMAs) have made a gross miscalculation in emphasizing network ownership for their products, according to Digital Media Adapters and Receivers: Analysis and Forecasts, a new study by Parks Associates. DMAs use a home network to connect computers with a TV or stereo in order to share music and video. Yet the study found 71% of households willing to purchase a DMA do not have a home network. Moreover, most DMA products are designed with wireless home networks in mind, but only 14% of likely buyers have wireless technology in their home. These discrepancies could account for sluggish DMA sales.

"The industry assumes that if you want to listen to Internet radio on your stereo, you are an early adopter that already owns a Wi -Fi (wireless) home network," said John Barrett, the report's author and director of research for Parks Associates. "This is not the case. Right now there is not a single one -box solution on the market that meets the needs of the 71% of consumers who don't currently own a home network. Developing integrated, data -multimedia network solutions to meet this need will be very important."

For additional information on Digital Media Adapters and Receivers: Analysis and Forecasts, visit the Parks Associates website http://www.parksassociates.com or call 972 -490 -1113.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.

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