EH Research to Present Exclusive Custom Electronics Installation Research

Focus on Forecasting Seminar Educates Custom Electronic Pros on Potential Market Opportunities

Framingham, MA - October 14, 2004 - EH Events & Education announced today the launch of Focus on Forecasting - Using Economic Information and Exclusive Channel Research To Identify Market Opportunities For Your Business In the Year Ahead, which will take place on Monday, November 15, 2004 in Long Beach, California, during Electronic House Expo (EHX) Fall 2004 http://www.ehx2004.com/research.


The event, which is produced by EH Events & Education, will focus on the findings from three special surveys conducted by EH Research during 2004 that provide insight into various parts of the channel. In addition, economic and housing market information relevant to the custom electronics market will be reviewed in order to provide context for more meaningful evaluation of the results of these surveys and for using the market intelligence gained to identify future market opportunities.

"In order to grow and prosper, businesses need to have an outlook of economic conditions for the year ahead, as well as information about how this will impact their marketing plans for specific markets. 'Focus On Forecasting' will give custom electronics businesses the specifics that will help them to focus their resources on the geographic areas and market segments most likely to yield them the best business prospects during the year ahead." stated Daryl Delano, Director of Research, EH Publishing.

Held in conjunction with EHX Fall 2004 (Nov. 15 -18; http://www.ehx2004.com), the only expo and conference on the west coast addressing the needs of the growing electronic house, this new half -day program will feature valuable information on the following topics:

- Introduction and U.S. Economic Overview -Electronics Installation Business Profile Survey Results -Regional, State, and Local Economic and Housing Market Information -Custom Retailing Profile Survey Results -Builder Technology Profile Survey Results -Using Economic and Research Data In Planning, Evaluation, and Forecasting

Delano goes on to say "An understanding of current market conditions and trends is important for home technology companies. But knowledge about future trends and market developments is critical. 'Focus On Forecasting' will help businesses to become fully -informed on market history and trends - - and will show businesses how they can carry this market intelligence forward into their 2005 (and beyond) sales, marketing, and strategic plans."

For additional information on the Focus on Forecast seminar at EHX 2004, please visit http://www.ehx2004.com/research, or call 800.315.1581 x266.

Electronic House Expo, named the fastest growing tradeshow in North America by Tradeshow Week magazine, is the trade show and conference of the $16 billion electronic home industry. Held twice annually and sponsored by CEA's TechHome Division, CEDIA and CABA, the EHX trade show floor and conference program provide an invaluable forum for information exchange, education and new product demonstrations from leading manufacturers and service providers across the entire electronic home spectrum of home networking, automation, entertainment, and security. EHX, produced by EH Events & Education, is the only event to unite such a broad, quality audience of electronic home professionals under one roof. Visit www.ehx2004.com for complete event information.

About EH Events & Education
EH Events & Education develops and produces world -class trade shows, conferences and events for technology industries. The group is staffed by talented, seasoned exposition professionals with expertise in operations, marketing, conference management, customer service, account management, strategic planning and the technology markets. EH Event's & Education's Electronic House Expo (EHX) was named the fastest growing show in America by Tradeshow Week magazine in 2003, and both EHX Spring & Fall were named among the fastest 50 growing tradeshow by Tradeshow Week magazine in 2004.

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