The Best In Digital Home Entertainment On Display At The 2005 International CES(R)

More than 120,000 Industry Professionals Expected from 110 Countries

Arlington, Va., October 12, 2004 - From the latest digital video and audio products to the hottest in electronic gaming and Internet broadband technologies, the world's must -attend event for digital home entertainment is the 2005 International CES. Attracting more than 120,000 technology trade professionals, the 2005 International CES is the world's largest annual technology tradeshow. It runs January 6 -9 in Las Vegas, Nev.


"Consumers are clamoring for new digital entertainment in their homes, adding to the $108 billion consumer electronics market in the U.S. alone," said Karen Chupka, vice president, events and conferences for the Consumer Electronics Association (CEA), the producer of the International CES. "The International CES is the place to be to understand and capitalize on this trend. If you develop, rent, sell or distribute digital entertainment -online or offline -the International CES is the one show that can deliver the entire, cross -vertical, sales channel."

The International CES attracts high -level executives from throughout the global retailing and buying community. With representation from more than 110 countries, CES buyers encompass the full slate of entertainment retailers: Amazon, Babbages, Best Buy, Cambridge SoundWorks, Circuit City, Crutchfields, eBay, Electronics Boutique, Fry's Electronics, Good Guys, KB Toys, Kmart, Myer -Emco, RadioShack, Ritz Camera, Ryan Homes, Sears, Sound Advice, Target, Toys 'R' Us, Tweeter, Ultimate Electronics and Wal -Mart.

"CES is the historic launchpad for home entertainment products such as the DVD, PVR, DTV and VCR," continued Chupka. "The industry anxiously waits to see what CES exhibitors unleash at the 2005 show."

Some of the major home entertainment exhibitors at CES include: Denon, Dolby, Harmon, JVC, Kenwood, Marantz, Monster Cable, Panasonic, Philips, Pioneer, Samsung, Sharp, Sherwood, Sony, THX, Toshiba, Yamaha and Zenith. The South Hall of the Las Vegas Convention Center (LVCC) serves as the main place for home theater products and technology, including the HDTV SportsBar. The Alexis Park features more than 250 high -performance audio exhibitors. CEA's TechKnow Overload (TKO) exhibit in the LVCC Grand Lobby highlights how digital entertainment companies cater to the tech -savvy college market.

Specialized TechZones and displays throughout the LVCC also focus on the home entertainment market:

* Cardio Play Zone, Innovations Plus
* Connected Home Entertainment TechZone, LVCC South 2
* Consumer VoIP TechZone, Innovations Plus
* Digital Content Storage, Innovations Plus
* DVD -RAM TechZone, LVCC Central Hall
* Flash Forward 2.0: Bringing Digital Imaging into Focus, CES Central Plaza
* HD Pro Showcase, CES South Plaza
* MP3 and Internet Audio TechZone, Innovations Plus
* NextGen05 Demonstration Home, CES South Plaza
* RWPPI TechZone, LVCC Central Hall
* Scooter TechZone, CES Central Plaza
* Studio@Home Showcase, CES South Plaza

Beyond the exhibit floor, dozens of CES conference sessions tackle the hottest issues and trends in digital home entertainment to help attendees find new profit opportunities. The Home and Lifestyle Entertainment track explores the latest advances in everything from optical recording to portable video. Digital Hollywood covers digital content and entertainment. The CES Game Power Showcase and Forum zeros in on the fast -growing pace of the gaming industry.

The Digital Entertainment Training program covers digital photography, digital video, Apple's iLife, home audio, multimedia, macromedia and Web start -up through in -depth demonstrations and workshops. Conducted by Future Media Concepts, this track provides a wide range of manufacturer -authorized training in all areas of digital media.

The Satellite Broadcasting and Communications Association (SBCA) program focuses on the consumer satellite business, as well as residential and commercial satellite antenna installation with a final installer exam. The Consumer VoIP Summit launched by Pulver.com looks at the evolvement of broadband to help attendees understand the newest trends, strategies and profit opportunities in the convergence of communication, entertainment and collaboration.

CONNECTIONS(tm): The Digital Home Conference and Showcase, produced by Parks Associates in partnership with CEA, is hosting four sessions focusing on various aspects of digital entertainment. Park Associates is hosting a pre -show workshop, The Digital Home Highway, providing consumer data, insight and analysis on broadband services, multimedia applications and platforms, on -demand content, digital rights management and the connected consumer.

The 2005 Storage Visions Conference addresses data storage requirements for content creation, content distribution and consumer electronics. The International Conference on Consumer Electronics (ICCE), presented by the IEEE Consumer Electronics Society, is where engineers and product managers will discuss key technologies, products, services and architectures for consumer entertainment and information delivery.

Attendees focused on digital home entertainment also will want to catch two CES SuperSessions: "Battle for Control of the Digital Living Room" and "Now, A Word From Your Cable Company" on Friday, January 7. Plus, each of the CES Keynoters and Industry Insiders from HP, Intel, Microsoft, Motorola and TiVo will discuss their viewpoints on where the industry is heading in the evolving digital market.

After show hours, CEA will hold two invitation -only networking receptions for members in the audio entertainment market on Thursday, January 6. The PARA Division reception runs 6:30 -9:00 p.m. at the Treasure Island Hotel, and the High -End Audio Subdivision reception runs 7:00 -9:30 p.m. at the Alexis Park.

For more news on CES before, during and after the show, visit www.CESweb.org, the interactive source for CES information.

Note to Journalists: Detailed press conference information is now available at www.CESweb.org. Journalists are encouraged to arrive in Las Vegas by Tuesday, January 4, 2005 to take advantage of all the CES press conferences and events, including CES Unveiled: The Official Press Event of CES on Tuesday, January 4.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,700 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $100 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.
CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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