Key Executives to Provide Insight at Fall Focus:On -Demand Digital Entertainment

Fall Focus: On-Demand Digital Entertainment, hosted by industry experts Parks Associates, will be held November 10-12, 2004, at the Loews Coronado Bay Resort in San Diego, CA.

FOR IMMEDIATE RELEASE

Contact: Elizabeth Parks
Parks Associates
sales@parksassociates.com
972 -490 -1113


Key Executives to Provide Insight into Strategies, Challenges, and Technologies for On -Demand Digital Entertainment

Dallas, TX Oct 13, 2004 - Fall Focus: On -Demand Digital Entertainment, hosted by industry experts Parks Associates, will be held November 10 -12, 2004, at the Loews Coronado Bay Resort in San Diego, CA. The event will examine the current conditions and future vision for the markets involving digital entertainment content in the networked home. Moderated by Parks analysts, the panel discussions will feature key executives from a variety of industry domains, including broadband services, content aggregation, and hardware development.

The event will kick off with The Leadership Roundtable, Strengthening Links in the Digital Entertainment Value Chain, on November 11. Key topics will include digital rights management and content protection issues, the evolution of specific platforms to accommodate consumer demand, and service design and deployment.

"The roundtable will offer a creative, interactive, and highly enriching environment for both our speakers and attendees," said Tricia Parks, president of Parks Associates. "Parks Associates sees the markets for digital entertainment replete with both opportunities and unresolved issues, so this type of high -level dialogue will be necessary in order to realize these successes."

Leadership Roundtable Participants
Robert Acker, Vice President, RealPlayer and Music Services, RealNetworks
Brett Butler, General Manager, Broadband Cable Business, Texas Instruments
Kip Compton, Vice President, Video/Media Architecture, Comcast
Bob Engel, Director of Marketing, HP Digital Entertainment
David Henry, Senior Vice President, & General Manager Control Devices, Logitech
Peter Lee, Vice -President, Business Development New Technology, The Walt Disney Company
Bill Leszinske, Director, Digital Home Marketing and Planning Desktop Platforms Group, Intel Corporation
Bill Loewenthal, Vice President & General Manager of ReplayTV, D&M Holdings
Neil Smith, General Manager, Digital Media Services, AOL
Bill Taylor, Senior Vice President, Broadband, Motorola

Keynotes Speakers will be:
Bob McIntyre, Corporate Senior Vice President & Chief Technical Officer, Scientific -Atlanta
Hadi Partovi, General Manager, MSN Entertainment & Digital Media, Microsoft Corporation

Other sessions will address the following topics:
Priming the Pump: Managing Content through the Value Chain
A New Way of Looking at Media Convergence in the Home
On -Demand: Video
On -Demand: Gaming
On -Demand: Music
Meeting the Needs for On -Demand Delivery and Consumption
The Rise of the Media Hub: An Ecosystem Focus

Participants on these interactive panels include:
Robert Acker, Vice President RealPlayer and Music Services, RealNetworks, Inc.
Christopher Allen, Senior Vice President, Marketing & Strategic Planning, MusicMatch
Ramzi Ammari, VP of Product Development, Universal Electronics
Tony Barra, Chief Strategy Officer, Internet Home Alliance
John Barrett, Director of Research, Parks Associates
John Canning, Technical Evangelist, Applications & Services, Microsoft
Yuanzhe (Michael) Cai, Senior Analyst, Parks Associates
Jim Denney, Director, Product Marketing, TiVo Inc
Patricia Fry, Global Offering Executive, Digital Content Creation and Online Games, IBM
Mark Gray, Chairman & Chief Executive Officer, Kasenna
Jordan Greenhall, Chief Executive Officer, DivXNetworks Inc.
Michael Harris, President & CEO, Digital 5 Inc.
Michael McGrail, President & CEO, ICTV
Nick Mellios, Chief Executive Officer, Yummy Interactive
Jeff Paine, Vice President, Strategic Marketing, UTStarcom
Tricia Parks, President, Parks Associates
Vivek Pathela, Sr. Director, Product Management/Marketing, NETGEAR
Peter Percosan, Executive Director of Broadband Strategy, Texas Instruments
Jim Ramo, Chief Executive Officer, Movielink
Sean Ryan, Vice President, Music Services, RealNetworks, Inc.
Kurt Scherf, Vice President, Principal Analyst, Parks Associates
Kathy Schoback, Vice President, Content & Strategy, Infinium Labs
Jay Schiller, Senior Vice President, Market Development, nCUBE
Steve Shannon, Founder and Executive Vice President of Sales and Marketing, Akimbo
Roger Shanafelt, Vice President, Worldwide Sales & Marketing, Myrio
Andrew Steele, Vice President, Marketing & Business Development, Digital Video Solutions, Terayon Communications Systems
Scott Stevens, Vice President, Systems Engineering - America, Juniper Networks
Michael Stroud, Founder and CEO, iHollywood Forum Inc.
Christina Tancredi, Senior Vice President, Marketing, Advertising & Sponsorship Sales, Music Choice
Bill Taylor, Senior Vice President, Broadband, Motorola
Yoav Tzruya, Vice President, Products & Market Strategy, Exent
Gabe Zichermann, Vice President, Strategy & Communications, Trymedia Systems

According to Parks Associates, by the end of 2007, there will be eight million subscribers to on -demand music services, generating over $900 million annually, while the number of broadband games -on -demand households will exceed two million.

For more information about this event, please visit http://www.fallfocus.com, e -mail info@parksassociates.com, or call 972 -490 -1113. Sponsorship opportunities are available.

About Fall Focus
Fall Focus seminars are targeted events providing a full analysis and evaluation of the "focus" topic. These seminars typically host 175 -225 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates' analysts. http://www.fallfocus.com.

About Parks Associates
Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com

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