Runco VX -2c Projection System Wins Custom Retailer 2004 Excite Award

World Leader in Home Theater Display Technology Breaks New Ground with 16:9 3-Chip DLP Projector, Collects Accolades and Award

UNION CITY, CALIFORNIA - September 29, 2004 - Runco International, global pioneer in high -end home theater video display technology, proudly announces that its revolutionary Video Xtreme™ VX -2c Projection System has been lauded with the Custom Retailer 2004 Excite Award. Making its recent debut June of 2004, this state -of -the -art high definition imaging technology has been quick to capture the imagination of consumers and reviewers alike. It is the first system to deliver a native 16:9, three -chip entertainment experience to a variety of home theater environments.

"We are very proud to accept the Custom Retailer Excite Award; the Video Xtreme VX -2c Projection System has been a thrilling achievement for the Runco Team and is an exciting product for discriminating home theater enthusiasts everywhere," said Bob Hana, president of Runco International. "Our design approach continuously seeks to raise standards for video reproduction, and with the VX -2c System, we`ve brought innovation to each aspect of its performance. Pairing our world -renowned projection and signal processing technology, this new video display package represents the next level in what can be expected for state -of -the -art home theater."

In designing the VX -2c, Runco has built a projector that not only reproduces superior images but offers a new level of installation flexibility. Using Runco's smallest three -chip chassis ever - measuring a mere 8 -1/8" in height - the VX -2c puts a captivating picture where many three -chip projectors simply can't be installed. Six lens options (five zoom lenses and one for rear screen projection) provide a vertical shift of 60% down and 24% up for ceiling -mounted configurations and is available for all five zoom lenses, as well as a horizontal shift from 10% to 16% depending on which lens is used.

The VX -2c is also the world's first projector to include Runco's exclusive new LiveLink ™ technology. Developed by Runco's engineering team, this revolutionary technology is the only existing solution today for transmitting DVI pure digital signals over long distances. Typically, high -definition digital video signals can only be transmitted through DVI cables for a few meters without losing quality, but the VX -2c allows 720P and 1080i digital signals to be sent along its DVI cable up to 100 feet without any degradation of signal quality or bandwidth.

About Excite Awards

The Excite Awards pay tribute each year to products that best exemplify the excitement and growth of the customer consumer electronics industries. Recipients are selected through consultation among Custom Retailer's Editors and Contributors, as well as selected retailers and industry observers. Whether through exceptional innovation, outstanding value, market presence or market impact, the Excite Award winners have distinguished themselves as the leading lights of the C -Business.

About Runco

Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, visit the web at

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