Internet Home Alliance to Present at Fall Focus: On -Demand Digital Entertainment

Parks Associates today welcomed the Internet Home Alliance as a silver sponsor to the upcoming executive seminar Fall Focus: On-Demand Demand Digital Entertainment, to be held November 10-12, 2004

FOR IMMEDIATE RELEASE

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113
sales@parksassociates.com


Internet Home Alliance to Present at Fall Focus: On -Demand Digital Entertainment

Dallas, TX, September 28, 2004 - - Parks Associates today welcomed the Internet Home Alliance as a silver sponsor to the upcoming executive seminar Fall Focus: On -Demand Demand Digital Entertainment, to be held November 10 -12, 2004.

Fall Focus, hosted by industry experts Parks Associates, will take place at the Loews Coronado Bay Resort in San Diego, CA. Internet Home Alliance, a cross -industry network of leading companies advancing the home technology market, will join a host of other sponsors and industry luminaries at this event, which is designed to examine the current conditions and future vision for the markets involving digital entertainment content in the networked home.

"Success in market segments such as digital entertainment requires cross -industry collaboration and a holistic perspective," said Tricia Parks, president of Parks Associates. "Internet Home Alliance has successfully promoted these qualities, and we are pleased to have its sponsorship for Fall Focus."

Tony Barra, chief strategy officer, Internet Home Alliance, will participate on the panel "The Rise of the Media Hub: An Ecosystem Focus" that will be held on Friday, November 12, at 11:45 a.m.

"Although consumer awareness and adoption of digital entertainment content are growing nicely, so too is the frustration created by a highly fragmented digital environment," said Barra. "At the Alliance, we are working collaboratively with industry leaders to identify the business opportunities created by providing a seamless entertainment experience for consumers."

According to Parks Associates, by the end of 2008, PC -based entertainment components, including media PCs and related peripherals, will account for approximately $13 billion in annual sales. Furthermore, the number of U.S. households with a digital video recorder (DVR) set -top box, provided by a service provider, will exceed 25 million by the end of 2006. By the end of 2007, there will be eight million subscribers to on -demand music services, generating over $900 million annually, while the number of broadband games -on -demand households will exceed two million.

For more information about Fall Focus, visit http://www.fallfocus.com or contact Parks Associates at 972 -490 -1113 or by e -mail at sales@parksassociates.com.

About Fall Focus
Fall Focus seminars are targeted events providing a full analysis and evaluation of the "focus" topic. These seminars typically host 175 -225 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates' analysts. For information about sponsoring Fall Focus, contact Candi Richardson at candi@parksassociates.com. http://www.fallfocus.com

About Parks Associates
Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com

About Internet Home Alliance
Internet Home Alliance is a cross -industry network of leading companies advancing the home technology market. A non -profit organization, the Alliance provides companies with the collaboration, research and real -world testing opportunities they need to launch their home technology products more quickly, successfully and cost effectively. Members of the Alliance come from a variety of industries and include such leading companies as Cisco Systems, Inc., General Motors, Hewlett -Packard Company, IBM, Invensys, Microsoft, Panasonic (Matsushita Electric Corporation of America), Procter & Gamble, SBC Communications Inc., Sears, Roebuck and Co. and Whirlpool Corporation. For more information, visit www.internethomealliance.com.

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